This week we discuss development communication. Like last week, we will take a specific theme and relate it to globalization as a theory and process. The purpose here is not to teach you how to practice in this field, but to get us thinking about how different cultures/countries/governments can utilize development communication to impact lives in disenfranchized communities.
How much do we know about development communication? What does dominant ideology say about the values and process of development? What is the relationship between development, modernization and colonization? How can development be contextualized in a particular society?
We will discuss the relationships between globalization, culture, politics and the music, TV and film industries.
You’ll read some interesting articles about global music, TV, film and music trends. The journal articles and blogposts will map the evolution of global TV culture and the intricacies of reality TV in Africa. You will also learn about music culture in Northern Ghana, Bollywood and Nollywood. We will revisit globalization again. But you’ll learn some new perspectives that will help you understand globalization when it comes to music, TV and motion pictures.
We’ll apply that to music, TV and film not only as entertainment but also as a political tool. Consider these questions when studying the materials: How do they help promote national interests? How can they empower local communities and individuals to talk back? How do they get co-opted by different cultures?
These are all questions that we will address this week. There are a few additional videos in the lesson too. Hope you’ll find them interesting.
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