Written External Analysis Report for the 3D Manufacturing and Printing Industry
Instructions
Overall Instructions
Write a maximum 7 page report providing your analysis of and then recommend the most
important three challenges for an Executive President (or CEO) in the 3D manufacturing
industry. You can have up to 10 pages for Exhibits and Appendices.
Use the case data but also do some independent research to augment the case data with current
information. You need at least 5 reputable current published sources from the last 2 years
(Business Week, IBIS, Wall Street Journal, Hoovers…). For help, examine the power point
business research and you can ask the librarian. Collect data to discover what has changed or
shifted in the industry. Be specific using data to support your assessment. (Hints: Demand, 5
forces, macro environment factors, consolidation….).
The report analysis should not only discuss the elements below, but also provide a preliminary
financial analysis of the industry.
Each person in the group will choose one of the companies from the Table below and write an
Appendix which contains 1) a short overview of the company’s product and services. 2) a
financial analysis (make sure ratios are examined) and 3) attach a current Balance Sheet and
Income Statement for the company as exhibits. Look at their 10-K/Annual Report and compare
the firm to the industry past and present (Appendix should < 1000 words). Each group member
needs to label their Appendix contribution and should number, use, and refer to the exhibits. The
Appendices are in addition to the report. Note that this written case analysis is similar to an
Executive Summary of what would be a much(!) longer consulting report that an executive
would prepare.
Use single-space, one inch margins, and 12 point Times Roman font or equivalent. Write in
report form. Use headings to organize your report. In the first paragraph state your purpose and
an overview of the report. Put exhibits at the end of the report and add a page for your
references. Note that 15% of the grade is based on the quality of the writing and exhibits. You
should be able to identify the opportunities and threats available to the firms in the industry.
Your report should provide compelling analysis and advice in the report to the CEO and
top management.
Elements to discuss
1. Using a PEST (PESTEL or PEST+G) analysis the Macro Environment, assess the
opportunities and threats confronting this industry.
2. Use the Five Forces Model to assess the competitive or specific environment within which
this industry operates. What additional observations can you make regarding the
opportunities and threats for executives in this industry from your analysis?
3. Identify the dimensions that should form the basis of a strategic groups mapping analysis on
this industry. As an executive in one of the firms what observations can you make from the
2
BA 670 Group Instructions MBA 3D Industry
strategic mapping analysis? Identify which group or firm is out doing the others.
5. Address how a company should enter this market? If they should? And How?
6. What are the priorities that Industry executives should establish? Make sure that you identify
the Opportunities and Threats.
7. What has changed in the industry recently?
8. Financially what is happening in the industry and explain how does one of the firms compare
to the industry. Identify the best performing and the worst performing firm.
Suggested Organization
Introduction/Overview – Make sure you state your purpose.
Analysis – Macro environment (PEST), 5 Forces, Demand, Strategic Maps
Changes in the Industry
Overview of a 3D printer manufacturer
Financial Analysis overview of what is going on in the industry.
Summary – what are the major challenges, opportunities and threats
Recommendation
Appendices with the overview and financial analysis of a competing firm.
Please place all your exhibits at the end and make sure that you label and refer to them.
Table – 3D Printer Manufacturers
Name of Firm Sales and
Market Value
Products & Services Markets Comment
StrataSys
Ticker (SSYS)
$178 M
$897 M
Printers, Printing Services
and Materials, MakerBot –
using Fused deposition
modeling
Focused on
Aerospace/defense
and consumer
markets
Note firm is 2012
Merger of Stratasys
and Objet
3D Systems
Ticker (DDD)
$629 M
$923 M
Printers using selective laser
sintering, direct metal
printing, Multi Jet printing,
and ColorJet printing
Focused on
healthcare,
aerospace, and
automotive market
Has personalized
medicine capabilities
include end-to-end
simulation, training
and planning, and
printing of surgical
instruments.
The ExOne
company
Ticker (XONE)
$53 M
$120 M
Printing services for
prototypes, Printers, and cast
molds.
Focused on
automotive, heavy
machinery, and oil
& gas markets
Offers laser
micromachining
services where a
laser is used to shave
off layers of a
material to create an
object
Materialise
Ticker (MTLS)
47.5 M Euros
$1.1B
Printing services and
software t
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