Case Study #1: Canada in the Global Business Environment
Canada: A trading nation?
You are preparing for a top-level meeting between the Minister of International Trade, the Minister of Foreign Affairs, and senior business executives representing several multinational corporations as well as a large group of small- and medium-size enterprises. The objective of the meeting is to discuss Canada’s strategy in responding to the changing global business environment. Expectations are high since everyone wishes to move beyond political pronouncements and joint statements, to specific strategies and actions. The Trade Canada Summit is raising expectations and all are committed to motivating a call to action across major stakeholders engaged in international commerce.
While Canadians like to refer to the country as a “trading nation”—partly because of history and partly because of the large impact of trade on the Canadian economy today, leading practitioners and senior officials recognize several truths:
The hard reality being confronted, and one which serves as a critical backdrop for this meeting, is the realization that by current standards, Canada does NOT qualify to be referred to as a trading nation. One point of agreement between all parties is that Canada CAN and MUST do better.
Your role
You are a senior consultant engaged jointly by the Government and the private sector stakeholders, to guide and facilitate the meeting and to assist in any agreed follow-on actions. Your success will be measured by the degree to which theory and principle are translated to practical, innovative recommendations and actions, endorsed by all parties at the Trade Canada Summit.
Position research
You fully appreciate that your effectiveness in this sensitive role will depend upon your ability to clearly articulate the major views of each group represented at the Summit. Review the following sources (and others you may identify) to assist in identifying the current issues, positions and options which are likely to be the focus of the upcoming Summit.
Trade attitude
Your professional experience to date allows you to immediately hone in on the importance of attitude in the successful pursuit of international trade and global business. Scan the leading press—as well as some “fringe” publications—to assess the current attitude of Canadians, Canadian businesses, and various government officials to Canada’s involvement in international trade and global business. Prepare a matrix of selected quotes, comments and observations, identifying the source and the stakeholder group involved, that will be represented at the Summit.
Assessment of tools and capabilities
Understanding that there is broad consensus among attendees to the Summit, that Canada can and must do better, you determine that it would be valuable to ensure that all attendees are aware of the availability of certain tools and resources. Review selected resources available to Canadian businesses of all sizes, to support efforts in international business and trade. Those sources can include, but need not be limited to:
Engaging the summit attendees
In preparation for the launch of the Summit, leverage your research, your own experience and your understanding of the global business environment – particularly emerging trends such as Integrative Trade, the impacts of China and India on global trade, and the increasing impact of global supply chains, to prepare a briefing note to each key group: Foreign Affairs, International Trade Canada, Canadian corporate executives and small- and medium-size enterprises. Highlight one or two major issues or trends of interest to each, with reference to the same broad themes.
© FITT 2 FITTskills: Global Business Environment Case Study #1: Canada in the Global Business Environment
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