Individual Written Report
Part A – The Task
Based on the above task, students are required to:
entrepreneurial marketing orientation dimensions.
the ICON matrix.
for the selected organisation.
Students will mainly be assessed by:
marketing activity, drawing on various sources. Students are welcome to use theories covered in the lecture/seminar but they should also provide evidence on independent learning/research.
marketing consultant.
entrepreneurial marketing orientation dimensions. The detailed assessment criteria can be found in Table 1.
1 The unit here is per organisation, NOT activity. You can analyse different EM activities of the organisation in relation to your select framework
MKT3003M Entrepreneurial Marketing – Assessment 1
Page | 3
Module Co-ordinator: Wesley Yuen Semester 1, Academic Year 2020/2021
Part B – The Structure
Your individual report should be divided into 3 parts, following the suggested* overall structure below with suggested* content in each part.
with relevant academic sources
Formatting Checklist
Please follow to the formatting guidelines:
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