Reflection Assignment – Thinking it Through

You are to research a consumer product in Canada and approximate the retail price based on at least 3 retail locations. The product must be the same in each of those locations. You will then average the 3 prices to arrive at an average price.

 

You are to research a similar consumer product manufactured in another country and assume the average retail price (use a similar process as above) is marked-up by 100%. You need to calculate the per unit Cost of Goods Sold. Recall that markup = (price – cost)/cost. If price = USD $25 and you need to determine cost and you know markup is equal to 1, then, rearranging:

 

Markup = (price – cost)/cost

Markup x cost = price – cost

Markup x cost + cost = price

Cost x (markup + 1) = price

Cost = price / (markup + 1)

Plug in $25 for price: Cost = $25/(2) = $12.50

 

This means that (price – COGS)/price = 50% gross margin.

 

  1. You will then need to estimate, using realistic assumptions, how many units of this good could realistically fit in a shipping container filled to 80% capacity that is 20ft x 8 ft x 8ft (length x width x height) and multiply # of units by COGS/unit for value of inventory. Show your work and explain your reasoning.
  2. Estimate how much it will cost to transport the goods from the manufacturer (you will need a specific location) to the shipping port (another specific location).
  3. Estimate how much it will cost to ship overseas to Canada’s port (a specific port) (we will ignore cargo insurance for this assignment as well as loading fees).
  4. Estimate how much customs will charge for duties (Use HS Code).
  5. Estimate how much it will cost to transport the goods to a large distributor or warehouse in Canada (you will need a specific location) (we will ignore unloading fees).
  6. Lastly, you will need to estimate the size (quantity) of a retail order and how much this will cost to ship to the final retail destination.
  7. Calculate the per unit cost and compare this to the price in the Canadian market of a similar product.

 

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