If we were performing a full search marketing audit, we’d also look at and plan the paid search component, however that was covered well with the simulation lab, so for the term project, we’ll just focus on SEO.This is a secondary research assignment using the tools and techniques learned in class –you do not need to contact the organization.Please make sure you’ve reviewed SEM rush and other SEO software tools (e.g. Screaming Frog), as they will be helpful for your project. You should also plan to use page speed tools, such as Google Page Speed Insights and Pingdom. Other tools may be used at your discretion.
The Team: Form your own team(4peoplerecommended), or complete as an individual.NOTE: there is no peer evaluation in the distance version of this course,however there maybe a team management bonus available for team submittals (see the Term Project topicin Moodle). Choose team members carefully.
The Process: Choose an organization to perform your audit on and apply course concepts to recommend corrective actions. The company should be real for this project so that you can perform an actual audit.Use the following format for your report.
The Report Format: Direct the report to the client, not the instructor.Use your skills developed earlier in the course to provide a professional analysis. Note that you must provide a fact–based analysis of the data, not just copy and paste the results from the software tools –be sure to analyze your metrics, not just report them!Use the following outline to ensure you cover each area
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