Over the centuries, since the invention and the continuous redefinition of their profession, designers have acted as form, image and word creators. Their field of work has expanded continuously, the challenges in a digitized world are different as in the times of Walter Gropius, Otl Aicher or Erik Spiekermann. What used to be graphic design has long become visual communication with countless addressees and analogue as well as digital distribution channels. At the same time, designers and their work are received in the media, clustered and thrown into the market again–think of Edel Rodriguez and the discussions when it comes to design and politics.What does this mean for the profession design, for its design–theoretical history, its present and future?
What does this mean for the development of your own projects, their execution and presentation, their visibility and their future ability?Referring to the text of Marshall McLuhan “The Medium is the Massage“ and the graphics of Quentin Fiore, you have to work out the following two tasks within a design–theoretical context.They are based on the lectures, materials, discussions and exercises in the Design Theory course in the summer semester 2021.
Analyze the given extract of Marshall McLuhan ́s text and discuss it according to your research and knowledge:
_related to the history and theory of design and aesthetics;
_about the reflection of media and medium
–the seeing and perceiving of signs and images;
_about the challenges of today`s digitalization, its principles, fakes for real, Big Data and AI approaches.
Describe and analyse in your own words Marshall McLuhan ́s observations and predictions according to your design knowledge, i.e. media theory and the principles of design theories you got to know.
Make up your mind and discuss the text according to the digital and technological developments since then.Take your own experiences, future expectations and responsibilities of your design profession into consideration when it comes to the topics of Big Data, algorithms, Civic Design and Artificial Intelligence (AI).
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