FINAL PROJECT
Final Project Guidelines
Please use this format to submit your final project. The paper must follow all the guidelines as instructed in order to obtain full grades.
Remember that our team of tutors is available for any questions regarding your final project. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed and may incur in economic penalties.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052018_Strategic Management_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
BACKGROUND
BACHI Barcelona (http://www.bachibarcelona.com) is a company that sells medium-high range handbags and accessories for men and women. This project has been created by two friends, Meritxell and Nuria, passionate about fashion and fully orientated to the satisfaction of their customers through their products, and it has been in the market for one year.
These two enterprising women have a common idea: to create comfortable accessories but without sacrificing innovative designs. Therefore, their products seek differentiation through originality, because their patterns are visible both inside and outside of the bags, thereby creating a different product.
BACHI Barcelona stands out for online sales through a website that tries to be intuitive and with a high navigability whilst, of course, gaining visibility for their bags and accessories. In addition, it has the following services:
In relation to other information of interest:
Meritxell and Nuria have some priorities related to gaining presence in social networks and increasing their competitive advantages over their main competitors. They consider it very important to increase the number of subscribers on the web, get more followers to increase visibility, try new ways of online communication (guest posting, banners, collaboration with bloggers and other national and international friendly companies) and increase sales from the promotions they make.
Although they are very aware of these facts, they have never stopped to elaborate a strategic plan that helps them achieve their main goals for BACHI Barcelona. For this reason they’re contacting you to help them in this task.
RESOLVE
Mission: Bachi Barcelona brings innovative fashion to ladies & gents by making unique quality bags & accessories comfortable.
Vision: Offering a collection of innovative handmade bags &accessories that complements an outfit elegantly so that our customers feel fashionable and unique.
Values: We encourage innovation to satisfy our customers. We commit to high quality innovative products. We strive to make fashion comfortable and affordable. We believe in trust and respect when conducting business. We pursue excellence in everything we do.
Bachi Barcelona competitive advantage lies with offering similar products i.e. bags and accessories but of lower prices than of the competitors which is comparative advantage. Another advantage which differentiates Bachi Barcelona from its competitors is their collection which includes men products not only women unlike their competitors who focus on women as customers. They also differentiate themselves by selling comfortable accessories without sacrificing innovation and originality, because their patterns are visible both inside and outside of the bags, thereby creating a different product.
Disadvantages: still not very clear how to penetrate international markets.
differentiation through originality, because their patterns are visible both inside and outside of the bags, thereby creating a different product.
BACHI Barcelona stands out for online sales through a website that tries to be intuitive and with a high navigability whilst, of course, gaining visibility for their bags and accessories. In addition, it has the following services:
In relation to other information of interest:
tangible resources:
They often base their strategy on participating in fairs and events to bring their product and brand closer to the public, at strategic points such as Barcelona, Tarifa and different Italian cities, avant-garde in the latest fashion. Meritxell and Nuria have some priorities related to gaining presence in social networks and increasing their competitive advantages over their main competitors. They consider it very important to increase the number of subscribers on the web, get more followers to increase visibility, try new ways of online communication (guest posting, banners, collaboration with bloggers and other national and international friendly companies) and increase sales from the promotions they make.
the intangible resources:
They have external consultants in different areas such as Marketing, Community Manager, Web Positioning, Accounting, Photography, Web Programming or Modelling.
Very close relationship with their suppliers. Currently they are working with 20 suppliers because of the many details that their accessories have. These are local Eco Friendly suppliers, thus contributing to the sustainability and development of local commerce, even though this may translate into less competitive prices than if they worked with suppliers from countries with different labor rights cultures
the capacities
Strengths
online sales through a website that tries to be intuitive and with a high navigability, Complete catalogue of their accessories for online sale.
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