This assignment can be delivered using this template or a format of your choice. It should include one strengths, weaknesses, opportunities, and threats (SWOT) chart (the SWOT analysis must be in a chart format) and supporting paragraphs for each quadrant.
Please include a summary of how to position this product in the marketplace based on the SWOT analysis.
This Web site provides some examples that you can review.
The competition greatly affects the decisions that a company makes regarding how it will position itself in the marketplace. One tool that is commonly used to access the competitive situation and how the company differs is called a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. A good best practice is to complete a SWOT analysis for your product and that of the leading competitor. This comparison allows you to identify ways that your product can own a particular position in the marketplace.
Considering the food and beverage industry, select 1 fast-food restaurant. Pretend that you are the marketing manager of the company.
Complete the following tasks:
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources and all course materials.
Individual Project Rubric
The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.
| Expectation | Points Possible | Points Earned | Comments |
| Assignment-Specific: Create a SWOT analysis chart for the chosen company listing 2–3 strengths and weaknesses |
30 |
||
| Assignment-Specific: Create a SWOT analysis chart for the chosen company listing 2–3 opportunities and threats |
30 |
||
| Assignment-Specific: Provide supporting material for each quadrant of the SWOT chart |
30 |
||
| Assignment-Specific: Summarize the company’s unique position in the marketplace |
25 |
||
| Professional Language: Assignment contains accurate grammar, spelling, and/or punctuation with few or no errors. (APA formatting is required or style specified in assignment). |
10 |
||
|
Total Points |
125 |
||
|
Total Points Earned |
Reference
Shewan, D. (2017, December 20). How to do a SWOT analysis for your small business (with examples). WordStream. https://www.wordstream.com/blog/ws/2017/12/20/swot-analysis
https://cxl.com/blog/product-lifecycle-marketing/
https://blog.hubspot.com/marketing/swot-analysis
https://www.mindtools.com/pages/videos/swot-analysis-transcript.htm
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