In this unit, we have explored the various ways that a piece of media, such as an advertisement, public campaign, or video, works to influence the way that we engage with the world. We’ve learned that a piece of media can influence us to purchase something, support a cause, or inspire us to act. In short, media impacts our identity. We have focused heavily on the rhetorical choices an author makes when they craft an argument, and we have learned how to determine whether an argument is made more or less effective by these rhetorical choices.
For this essay, you will compose a rhetorical analysis of a particular piece of media (ad, video, etc.). Write an essay in response to ONE of the following prompts. Before outlining and drafting, review the “Tips for Success” file in Module 2. For the final revision stage, review the “Essay 2 Checklist.”
Option 1: Analyze the ways in which an advertisement of your choice (print or digital format), uses rhetorical appeals (ethos, pathos, logos) to make an argument. In other words, identify the argument that the advertisement is making and consider how it uses rhetorical appeals to persuade its audience. If you opt for this topic, you will need to attach a copy of the ad (or working link to it) in the Dropbox.
900+ words of relevant content, with your own independent analysis. Plagiarism (looking up others’ analysis and using it as your own) will result in a zero.
1 credible source used for analysis support (in addition to the text being analyzed)
Dictionary definitions, encyclopedias, random celebrity quotes, and sources with questionable ethos do not qualify as quality sources.
Please review this file for help.
MLA document format and citations (in-text and Works Cited page)
College-level proofreading and sentence mechanics. Please avoid references to yourself (first person) and second person (“you”) unless in a direct quote from a source.
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