Report and Presentation:
This project will be due in various stages. Please see the course schedule for the due dates. Each segment of this project is worth a portion of the total 100 points. The rough draft is worth 25 points each. The presentation is worth 25 points. You will have someone record your presentation and submit on Blackboard. The written report is worth 50 points. Your paper will include the following: You will want to follow the examples and information provided in your readings. PLEASE REFER TO THE RESEARCH PAPER GUIDELINES AT THE END OF THE SYLLABUS FOR OTHER SPECIFIC REQUIREMENTS FOR THIS ASSIGNMENT. NOT FOLLOWING BOTH THE BELOW REQUIREMENTS AND THE RESEARCH PAPER GUIDELINES WILL RESULT IN DEDUCTED POINTS.
Title page
Letter of transmittal
Table of contents
Executive summary
Report 10 pages of text
1 illustration
MLA or APA style for references
Works cited 3 (At least one from the internet and one from a periodical)
Format of the paper
Typewritten
10 pages of text (cover page and reference page are not considered part of the 10 pages)
Double spaced
10 – 12 point fonts
1-inch margins
Page numbers
Typo’s, spelling and grammar – 1 point deduction for each
The presentation portion of this project is your opportunity to share your work and understanding of your business topic with your instructor. You will do a presentation of your report for the entire class. The length of the presentation will be discussed during class. You are required to dress as if you are going to a job interview. Have someone record your presentation and submit it on Blackboard.
Time limit (10 pts.)
Presentation (15 pts.)
Research Paper Topic: For this research paper you will choose ONE social media platform and ONE industry to research. Your research will focus on how the social media platform you chose impacts the business of the industry you chose to research. For example “How Does the Use of Facebook for Business Functions Impact the Health Care Industry?”
Headings: For BODY of your report you will use the following headings. (You will want to follow the information regarding the other sections of this project found in the textbook.)
Introduction (First level heading)
Present the social media platform and industry you chose to research as well as what you will be presenting in your paper.
Social Media Platform – your heading should be the social media platform you chose (Facebook) First level heading
In this section you will present the history (second level heading) of the social media platform
The advantages (second level heading) of the social media platform
The disadvantages (second level heading) of the social media platform
Industry – your heading should be the industry you chose to research (Health Care) First level heading
In this section you will present and overview (second level heading) of the industry you chose
What is this industry?
How (service) or what (product) does it provide to the public or other industries?
How the Social Media Platform is Used in the Industry (How the Health Care Industry is Using Facebook)
The successes (second level heading) of using the social media platform
The challenges (second level heading) of using the social media platform
Future Plans of Using the Social Media Platform (second level heading)
Conclusion (First level heading)
Wrap up and review your findings from your research.
Reference Page (heading and separate page)
You are required to use a minimum of 3 references for this research paper.
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