Exercise 10

Lincoln’s Children Zoo Booth at Big Red Welcome

 The Lincoln Zoo wants to make a bigger push into the college crowd, so they got a booth at Big Red Welcome. It’s your job to plan and design the booth.

 

  1. First, you should brainstorm 20 ideas for an interactive booth element. Is it a contest? Is it a photo opp? Is it a giveaway? Is it a tiger magic show? Come up with 20 ideas that you can get a crowd of students involved with regularly. Audience members must be able to participate. It needs to be visual, so they’ll take photo/video and share.
  2. Describe the booth in detail. How many people are working it? Sketch the layout. Where do students gather round to participate? Remember, you have limited space with all the other booths.
    1. Pick the interactive element that you think is best from part a). Describe it in detail: what are the rules? How do people interact? What are the photo/video/sharing opportunities? What could go wrong? 
  3. You have access to $1000 of materials for this. You get free access to booth workers and any of the zoo animals, if you want to use them. Anything else you’ll have to pay for. Write out a budget. Spend all the money, make the most of it.
  4. Your final document is a Big Red Welcome Lincoln Children’s Zoo Booth Proposal plan. It should look like a nice, professional document that lays out the situation, describes the booth in detail (with a sketch layout), includes a detailed description of all the elements (especially the interactive one) and includes a sample budget.

 

For this to be a good booth, you need to be original (if you submit something where you give away pens with the zoo logo and that’s it, you’re getting a zero) and stand out in a crowd of other booths that give away all kinds of free junk. Really focus on giving a great, memorable, engaging experience.  You also need to look, feel, and sound like the Zoo. You’ll need to make a strong appeal to your target audience in a place that’s crowded and hot and distracting.

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