Industry Analysis Assignment

Overview and Rationale

As you complete this course and begin your program it is important to have a clear idea of the industry you want to work in and the role you want to prepare for. You have already done some initial research on a role within data analytics. In this assignment, you will research an industry to learn how big data analytics has changed the industry and what place you would like to play, as a data scientist, in the industry

Module Objectives

This assignment links directly to the following key learning objectives from this module:

  • Investigate impacts of data analytics on industry
  • Describe the evolution of data analytics
  • Create data visualizations to highlight data from research.

Assignment Instructions

In this assignment, you will research and create a presentation about the impact Big Data analytics has had on a specific industry. 

Create a presentation that incorporates the concepts presented in this course by :

  • discussing how a specific industry has been effected by big data analytics
  • discussing how the role you are interested in playing within the industry can have a beneficial impact of operational efficiency, strategic initiatives, and product development
  • discussing the challenges you foresee in bringing about a culture shift away from descriptive statistics and passive reviews of historic data  to a culture reliant on and confident in big data, predictive analytics and the new opportunities presented by advances in visualization and communication
  • providing visualizations of the main points you are making.

Begin by selecting one of the industries discussed in this course (i.e., medical, energy, insurance, criminal justice, transportation, etc.) or an industry have an interest in. You are to research the scale, effects, impacts, and disruptions that Big Data analytics have had on the industry. 

Answer the following questions about the industry:

  • How has data analytics evolved specifically in the industry?
  • Are there any ways in which big data has disrupted the industry?
  • How do you see analytics changing the industry in the future?

Then, provide insights into data analytics within the industry by answering the following questions:

  • What are the organizational roles associated with data analytics? Are there any that are unique to the industry?
  • What is the current demand for data analytics talent in the industry?

Finally, discuss your interest in working within the industry:

  • What makes it your ideal industry? What specific role would you like to play? Is there a position you aspire to? Why?
  • If this is not an industry you wish to work in, explain why. Include a discussion of why the available roles do not interest you.

Be sure to incorporate compelling and supporting visualizations throughout your presentation.

What to Submit

Submit your slide presentation file for grading to this assignment upload link. Your presentation file must have the following name:

<LastName>_M5_IndustryAnalysis.pptx

If you are giving your presentation live, (face-to-face or online) allow 2 minutes for Q&A (Check with your instructor).

If not, record yourself giving the presentation (no more than 5 minutes in length) and post it to the discussion board. Answer classmate questions via the discussion board.

Format

You must include data visualizations in your presentation slides. The presentation should be 5-8 slides plus a title page slide and a reference list slide. Cite all sources in a Reference list slide using APA style. Be sure to include some research from scholarly sources.

Screencasting Help

You may use whatever screencasting tool you are comfortable with to record your presentation. If you are not familiar with a particular tool, you may also use Panopto Video linked on the left navigation menu or other tools like Screencast-O-matic (Links to an external site.) which has free versions you can use for this assignment. Here are some helpful links:

  • How to Videos- on using Panopto (Links to an external site.) (Links to an external site.)
  • How to submit a media file assignment in Canvas (Links to an external site.) (Links to an external site.)

Please note that recording directly in the Rich Content Editor is best for webcam (speaker) only recordings.

If you use YouTube to share your recorded presentation, be sure to make the link unlisted.

Click on the link to access a PDF of this assignment: ALY6000_Industry Analysis_v3.pdf

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 ALY6000_Industry Analysis_v3.pdf

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