Interpreting Graphical Data Representations in Articles or Reports Overview

Interpreting Graphical Data Representations in Articles or Reports

Overview

Business administrators and managers are often called upon to interpret data that analysts have provided to them. In this first assignment, you are asked to locate any report or periodical article used in a business context that interests you and that contains at least two different graphical representations of data. You will interpret the graphical data representations and present your findings in a brief PowerPoint deck, as if you were presenting during a company meeting.

Scenario

You are an analyst in a business. You may choose a real or fictional business of interest. Any business that has practical meaning for you is an appropriate choice for this assignment.

You are responsible for a team of analysts at this business. One of your analysts has just given you a report containing some graphs and charts. You are now tasked with interpreting two of those charts and explaining them at a department meeting.

Your Role

You have been invited to present at a departmental meeting with employees from all levels within the organization. You have been allotted 610 minutes to speak. The purpose of your speech is to explain the business context as well as two charts or tables that you have evaluated as a business analyst of the organization. Your business report to the group will be a slide presentation with speaker notes and appropriate citations and references.

Instructions

  1. Article Identification. Use one of the articles listed for the assignment below or find an article in Forbes or other business journal or an annual report from a publicly traded company that includes at least two data graphs/tables.
    • The graphs should depict/represent data using pie charts, bar charts, tables, scatter plots, trend lines, et cetera.
  2. Read the article and identify the business context. Business context includes organizational history, mission, product and services, environment, competitive advantage, competition, et cetera. You can also determine business context from additional sources (and you should).
    • The company/organizational background information should help explain why the data is relevant. This will be the introductory info for your business report/PPT/assignment.
  3. Interpret your chosen data representations in the context of the business situation. The following are typical questions an analyst would use to interpret the data:
    • What is being measured (the variables)?
    • What are the relationships among the variables?
    • What are the trends in the data?
    • How can the data be applied in the business context?

Create an effective 610 slide PowerPoint deck with detailed presenter’s notes (including citations and reference slides) elaborating on each point that will be presented at a departmental meeting. For example:

  • Organization/business context.
  • Relevance/importance of information.
  • Source of data set and any limitations?
  • Graphic of data 1with interpretations of graph.
  • Graph of data 2with interpretations of graph.
  • Importance of data analysis in terms of business context.
  • Summary.
  • Reference slides.

An effective PowerPoint presentation for this purpose typically includes:

  • One title slide, APA formatted.
  • 12 introduction slides explaining the business context.
  • You should copy and paste (insert) the graphs/tables and include an appropriate citation. Each slide should include detailed speaker notes.
  • Include your interpretation of each graphical data representation.
  • Conclusion slides in which you explain how the data may affect the business context or how it could be applied in your business context to inform decision making.
  • Slide with at least four APA-formatted references, including the source of each graph.

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