Need PPT Presentation Draft – All Original Work – No plagiarism – All work Must be cited
Assignment: Analyze a local business content & assess what it needs to do to expand to the national level.
Objective:
Instructions: Some local businesses may start small, but have big aspirations. Imagine you’re a content marketer tasked with providing insights about how a local business can expand and/or pivot their current content efforts to reach a national audience.
Local business choosen: Vromans Bookstore from one of the categories below. It should have a website and social channels. When selecting the business, remember that it should have the ability to scale nationally. For example, it could have an existing or potential ecommerce store or a scalable service. Here are a few categories to choose from:
Required Deliverables: A Google slide presentation that includes the following:
For this homework assignment, create a Google slide deck (8 slides minimum) to present your findings to the company. It must have the following elements:
o The business model.
o What you are aiming to accomplish.
o The current state of the business’s content.
o What needs to change and how will you make that happen.
o Owned content (blogs, tutorials, white papers, newsletters—whatever they own).
o Hint: you can use the search operator “site” to see what Google has indexed for the business—e.g., “site:zappos.com”.
o Non-owned content (e.g. social channels)
Content gaps and opportunities (1-2 slides).
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