We will be attending VIEA Summit hosted virtually on October 27 & 28. This assignment requireyou to visit this online event and to write a reflection paper that combines supportive research.
Our world has experienced unprecedented times, and this virtual event will highlight the perspectives of various business leaders on how they believe Vancouver Island is set to rebound during the global pandemic. There are some excellent talks based on sustainability, regional growth and stakeholder relations, economic trends, technological advancements, small business development, and entrepreneurship. You will have access to all sessions during the event in real-time and post-summit, as they will be recorded.
This assignment is a self-directed study. You are to craft your own research question to explain how a topic addressed at the VIEA Summit is imperative to today’s hospitality industry. Connecting insight from other areas of the business world is a way to foster innovation towards a more progressive future for our industry. Your research question could be inspired by something a guest speaker mentioned during a talk or even a trend that you’ve identified during this virtual event. A personal reflection is also required to prove how these informative VIEA Summit experiences inspired you to further research important business topics and trends.
Although you have access to the entire event, you do not need to attend every session. It is up to you to find talks that align with your own interests or that may be beneficial to your research. Your essay should feature information from at least two guest speaker sessions. Please review the list of talks in the event schedule and be strategic! This virtual event will be utilized for assignments in both your Leading Edge Hospitality and Industry Analysis courses. You cannot use the same talks for both course assignments.
Topics for Leading Edge may focus on technological advancements to help transform today’s business world or how could doughnut economies work to prevent another great recession? You are not limited to these two ideas, but do attend sessions that tie into the term subject matter and guest speakers from the term that is of interest to you, as it will be your own research question.
Topics for Industry Analysis should focus on areas such as sustainability, local innovation, and leadership to support community development. For example, this may look at building relationships with First Nations and working towards environmental stewardship in business practice. Use your own thoughts and interests to help craft your research question.
Please remember that the purpose of this assignment is to connect insight from the VIEA virtual summit to explain how it applies to hospitality. Your rationale should be supported by academic research. Proper use of APA is required.
Requirements:
This essay must reference a minimum of 2 supporting articles from outside of our class leanings, must reference at least one guest speaker from the term, and a speaker from the summit, plus a minimum of 2 weekly units / class readings. The paper needs to be 1500 words (plus, minus 10%) in length, and follow APA formatting.
Example Paper & Marking Matrix
This sample paper is to give you an idea of how to go about writing a strong analytical paper. Many parts of this sample paper are missing.
Marsh & McLeannan Companies (2021) Global Talent Trends 2021. Mercer (1- 12 pages)
Skift (2021). Megatrends Trends: Looking ahead to 2025 (50 pages). (read page 19-20)
McKinsey & Company (2021) The new possible: How HR can help build the organization of the future.
Additional reading and resources:
Go2HR (2019) Recruit, Retain & Train: Developing a Super Natural Tourism Workforce in British Columbia. BC Tourism Human Resource Strategy 2019
Here are the readings for this week:
Skift (2021). Megatrends: Looking ahead to 2025 (50 pages). (read pages 36-37 & 42-43)
Here are the readings for this week:
Martin, R. (2015) How Emerging Market Growth is Changing Tourism. World Economic Forum
UNWTO (2019) International Tourists Arrivals Reach 1.4 Billion Two Years ahead of Forecast. Jan 2019
Mckinsey & Company (2021) A travel boom in looming. But is the industry ready?
Mckinsey & Company (2021) Spain’s Travel Sector can’t afford to wait to recover. What can stakeholders do?
Here are the readings for this week:
Skift (2021). Megatrends: Looking ahead to 2025 (50 pages). (read pages 4-8)
Green Key (2021). Green Key and the sustainable development goals 2015-2030. (7 pages)
Additional Resources & Additional Readings
IPCC (intergovernmental panel on climate change (2021) Climate Change 2021 The physical science basis Summary for policymakers. (42 pages)
Here are the readings for this week:
Skift (2019). Megatrends Defining Travel in 2019 (68 pages). (read page 30 – 32)
Mc A Baker, D (2014). The Effects of Terrorism on the Travel and Tourism Industry. International Journal of Religious Tourism and Pilgrimage. 2 (1) 58-67 [ This work is licensed under a Creative Commons Attribution Noncommercial-Share Alike 3.0 License]
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