( I have selected three start-up businesses; they include; Event Planning, Website Development, and Interior Decorating.)
Advertising is more than just deciding how much to spend, it involves developing a message that appeals to your target audience. A good advertisement contains the following elements: copy (the written portion of the ad), illustration (photos; graphics), and signature (company logo). For this assignment, you will be creating an ad that appeals to the market segment you are targeting in your strategic plan.
In order for your ad to be effective, you should keep in mind the following items:
meant to create or feed the desire for your product. How you do that is up to you.
Include a call to action
Contact information.
You may use any graphics program to design the advertisement but the completed work must be in electronic format (suggested format is .jpg or .png).
A single 3.5″ by 2″ card contains all the information that the people share. After returning to the office and looking at that business card again, will the recipient truly remember the person related to the card? Will the words and images on the card help? Will the business card do its job?
Planning
Think about the questions below and how you want to layout your business card. Note: your logo should be included on the business card. You want the logo to be associated with your company and established in the minds of your customers.
What are the important characteristics of a tagline or description of a business or professional? What do the words in the tagline on the sample card tell you about the person/company?
What details make sense for the person/company? Is there an address? Would phone or e-mail information make sense?
What typeface best fits the person/company? How large should it be?
What colors belong on the business card? How do the colors relate to the other elements of the card?
How do the symbols on the business card relate to the text? What ideas might you keep in mind as you choose clip art?
Note: I encourage you to share ideas with others to get their feedback prior to submission.
Submission
Design an actual business card and submit it or a picture of your design. You may use free sites, Word publisher, Canva, Word or other mediums. If you choose to use a paid site such as Vista Print, you may take a screen shot and upload a copy of the design.
A company logo provides a visual representation of your brand in the market. It is used in advertisements, promotions, and for many other marketing purposes. This assignment gives you the opportunity to be creative in designing a logo for your company.
Some things to keep in mind when designing a logo:
Consider that a logo is used in a variety of circumstances, such as websites, ads, packaging, storefronts, and maybe even clothing items. Make it versatile (scalable to different sizes, yet still readable and recognizable).
Your logo ideally should look good in both black & white and color.
Keep it simple: remember this is how people identify your brand, so dont clutter your logo with unnecessary images and/or text.
Try to make a connection between your product and your logo that will make sense to your target consumer.
You may use any graphics program to design the logo but the submitted logo must be in
electronic format (suggested format is .jpg or .png). If you are entering the logo in the simulation, you will need to upload it to a public server or image hosting site (such as, Flickr, Shutterfly, Picasa, PhotoBucket, etc.), then copy the URL for the image.
Review and apply the considerations for good logo design that are discussed in the assignment sheet.
In addition to creating a logo, prepare a one-two page detailed explanation of the significance of it in representing your product.
To submit your assignment for grading, upload your one-two page. Also, upload your completed logo design in one of the suggested formats.
Please keep the following in mind:
You may use any graphics program to design the logo but the submitted logo must be in electronic format (suggested format is .jpg or .png).
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