You are to select a multinational corporation. Examples in Southwestern Ohio include P&G, GE, and Lexis-Nexis. You can select any large company to your interest (so you can easily find out information about them). Then you will focus on that company in one overseas country/market. They may or may not already be doing business in that country.
NOTE: Do NOT pick the United States or a nation where the company is headquartered. Do NOT pick a country that is your home nation (if you are an international student). Also, you are not moving the company headquarters to your target country. You are expanding into that country, i.e. entering the market and/or expanding the company’s footprint in that market.
Conduct research by reading their website, their annual report (for international aspects), or other research you can locate. You are to identify your sources of information in the form of a bibliography. Your grade will be based on content and organization of thought, ideas, and structure.
Many of the course assignments are related to this final paper requirement. Therefore, it is OK to use the materials submitted before – the course is designed this way, so you will not be overwhelmed towards the end of the semester. However, your write-up for this final paper is to be cohesive (rather than simply copy and paste from your previous assignments). You are to demonstrate your progress of assimilating and synthesizing information through the semester and incorporating comments and feedback from the instructor.
Please incorporate the following in your discussion:
1. Organization and product/service analysis
2. Target country strategy formulation
3. Current event research.
4. Entry/Expansion Strategy
The paper is due on December 2nd at 11:55pm. Submit in Word. The final analysis should be in business memo form to the attention of your instructor. It should be no more than 15 pages, double-spaced, 12pt Times New Roman font, with 1″ margins. These guidelines are a good overview of how to write an effective memo.
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