Florida Atlantic University Customer Decision Making Discussion

Lesson 5

kia – respond with 100 words

According to the text Kotler & Armstrong (2021) there are many levels to buying power and many influences, that affect customer decision making. Companies usualy tap into the social, political, personal, and pyshcological features, that influence customers every day. One important factor is culture and subculture, becuause customers identify with the values and morals of that specific culture. Companies like McDonalds research and develop products or alternatives to products based on the country’s culture. KFC in China will serve rice or other oriental side dishes with the Kentucky Fried Chicken, instead of only fries. It is important for customers to complain becuase the feedback can help the product or service to improve (Kotler & Armstrong, 2021).

Subcultures have a huge influenec on customer decision making, and many companies use marketing analytics, for the accurate market segment. According to the text Kotler & Armstrong (2021) Hispanics use the social media platform Twitter the most, out of all subcultures. Companies take that big data, and companies like Comcast and Xfinity took advantage the social media platform, to reach the Hispanic audienc.

Online social networks have another huge influence on customer buying power and decision making (Kotler & Armstrong, 2021). Company marketing campaigns are blogging and created relationships between customers and the company for real honest feedback, from customers. According to Convince&Convert (2015) Wholefoods uses online social networking to build customer engagement, and to maintain the individuality of each store.

Mitchell – respond with 100 words

In a world where social media interaction is at an all-time high and with apps to leave reviews every step of the way a customer complaints should be welcomed by a company because it provides a way for you to view how you can improve your business. Word of mouth was the fastest way to spread good or bad news about a business until the internet came around, the reports say that 13 percent of customers share their complaints with 15 or more people and only 1 in 25 report it to the company or person (MacDonald, 2021). With these statistics it would be beneficial to provide a means of feedback whether it is good or bad to the customers in order to fix what may be the discrepancy in your operation, by providing a means to complain such as a drop box with an anonymous form that customers can use or an online survey that can be taken that highlights common issues complaints are directed at such as service, pricing or advertising issues. Being able to address these core issues would improve the rating of business allowing for good reviews to spread instead of the bad ones keeping potential customers from experiencing the company themselves, allowing complaints also is the best way to get ahead of negative publicity because it shows that you care about your product/service provided and want to give the customer the best product.

lesson 6

Morgan – respond with 100 words When somebody decides to buy something, no matter the scale, it starts a process. The two processes that we are looking at are the business buying process as well as the consumer buying process. when a consumer buys something, it is usually a one-person decision, that takes place in a store or online. The business buying process usually takes two or more people and has a much longer and formal process than the consumer buying process. The consumer buying process only involves one person but can be made up of thousands of different customers, who have different buying habits, but usually are looking for the same thing. The influences of the consumer buying process are basic needs, family requirements, occupation, age, economic status, and lifestyle choices. The consumer buying process consists of five stages: need recognition, information search, evaluation of alternatives, purchase decision, as well as post-purchase outcomes. Need recognition is also the first step in the business buying process, followed by the development of product specifications. the company needs to find suppliers, issue purchase orders, and monitor the quality of the products supplied. When a business buys something it needs to be a lot more sure of its purchase because making returns on orders with such high quantity can be difficult.

traci- respond with 100 words. How does the business buying process differ from the consumer buyer process Businesses and consumers use different buying processes , Business buying is when the company deternmines which products and services their organization needs to purchase along with finding and evaluating alternative suppliers and brands. Businesses are buying to sell their goods to buyers but they must also engage inbusiness customers and build relationships that are profitable by creating a high customer valure. Businesses buy what they need with more planing involved ahead of time and usually operate on a monthly , quarterly or annual buget. They typically by on a more multiple step process. Consumers usually purchase on a whim and make more of a quick decsion without planning ( Impulse Buying ) or at times make reactive purchases. Consumers will also check out reviews from social medai and others if they have no knowledge of the product. They will also purchase on a single step rather than a multiple step process. Consumers will go off of others reviews and if they do ot have product knowledge.