IV002: Improving Business Performance Through System Thinking-Assessment

Overview

For this Performance Task Assessment, you will integrate your systems thinking and management skills and you will prepare an organizational improvement plan based on your analysis of a case study. With this case in mind, you will put yourself in the shoes of a paid consultant and perform a thoughtful systems analysis. Then, based on that analysis, you will write an effective and concise plan that you believe would help improve the performance of the organization.

Assessment Submission Length: Approximately 57 pages

nstructions

To complete this Assessment, do the following:

  • Read and review the following case study:
    • Moon, Y., & Quelch, J. (2018). Case (Field): Starbucks: Delivering Customer Service. HBS Case 9-504-016. Harvard Business School Publishing.
  • In the IV002_Assessment_Template file, complete your organizational improvement plan, using your Pre-Assessment submission as a starting point and incorporating any feedback as appropriate.
  • Be sure to adhere to the indicated assignment length.

Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively.

An Analysis of the Customer Service Issues at Starbucks

After reviewing the latest marketing data, Christine Day, senior vice president of administration at Starbucks, is concerned with the companys performance in meeting customer expectations in the area of customer satisfaction. She is contemplating an annual investment of $40 million to increase the weekly labor hours in the North American stores, but before she makes this recommendation, she wants to better understand the cause of the decrease in customer satisfaction. She calls on your consulting service to investigate the cause of this issue and to recommend improvements. You are selected for this consulting job based on your knowledge of systems thinking. After reviewing the case, you will compile an improvement plan, using the template provided, with the following three sections, including specific examples from the case, as well as relevant citations from the Learning Activities, the Walden Library, and/or other appropriate academic sources to support your analysis.

In Part 1 of your improvement plan (pages 24), you are to analyze the customer service issue identified at Starbucks using causal loop analysis. You should address the following:

  • Create a robust causal loop diagram to capture the fundamental system behaviors, outcomes, and causes of the customer service issue at Starbucks. The causal loop diagram should identify with one of the common system archetype patterns, as defined in the Braun article. The diagram should describe fundamental system behaviors and outcomes. The diagram itself can be drawn by hand or with software. Tables are not appropriate; it must be in the form of a diagram.
  • In addition to the diagram, explain why you chose this particular archetype as the best fit for the situation. (Reminder: The concept of systems thinking and its associated tools may not be understood by your audience.)
  • Analyze the root cause(s) of the low customer satisfaction being experienced by Starbucks. Your analysis should be substantiated by the causal loop analysis, discussing the causal flow of the chosen archetype.

For Part 2 of your improvement plan (pages 57), you are to address the following:

  • Analyze how the concept of mental models is present at Starbucks and how this concept either negatively or positively affects the customer experience.
  • Analyze how the concepts of team learning and of building a shared vision could benefit Starbucks in terms of improving the customer experience, thereby improving customer satisfaction.
  • Propose a minimum of three recommendations, based on your analysis, that might improve the customer experience at Starbucks. Explain why.

Provide Christine Day with an executive summary (page 1) of your findings and recommendations for improvement. Address the following in your executive summary:

  • Clearly identify the purpose of the improvement plan.
  • Summarize the cause(s) of the low customer satisfaction (referencing the causal loop diagram in the main report).
  • Concisely synthesize the recommendations to improve customer satisfaction.
-use the uploaded writing template for the work
-use APA formatted citations-references
-use real life examples,make sure you will add introduction and conclusion
-make sure you will answer all the requirements by the part1-2-and the excecutive summary
-use outlines, make sure you will read the uploaded StarBucks pdf file for the source/requirements


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