Use this Linkedln: linkedin.com/in/quan-tu-6a780b137
In this exercise, you can adapt this positioning statementto reflect your personal brand in the context of a full-time or internship jobsearch:
For [TARGET SEGMENT], [YOUR NAME] is (or I am) the [FRAMEOF REFERENCE] that [POINT OF DIFFERENCE] because [REASON TO BELIEVE].
SuggestedProcess
1. Articulate your personal positioning statement
– Articulating your positioning statement (which includesyour most important point of difference), separately list at least 2 or 3additional (but less important) points of difference that are part of youroverall value proposition (but will not be emphasized in the positioningstatement)
2. Modify your LinkedIn profile to create an AfterAssignment LinkedIn profile
– Provide a summary (in about 2 paragraphs) of thechanges you made to your LinkedIn profile so that it more closely alignswith your personal positioning statement. Be sure to explain how each change isconsistent with your personal positioning statement.
– If no changes were necessary, explain how your currentLinkedIn profile is already fully consistent with your personal positioningstatement (highly unlikely).
– Take screen shots of all relevant aspects of yourmodified LinkedIn profile and include them (with appropriate headers) asExhibit 1 of your report.
– If you do not want to modify your current LinkedInprofile, please email me as soon as possible and await further instructions(you may be able to create a mockup of your modified LinkedIn profile inPowerPoint instead).
3. Describe other ways to strengthen your personalpositioning
– Given that LinkedIn is just one way in which your personalpositioning statement should be conveyed, please identify 2-3 specificactions (outside of LinkedIn) that would also strengthen your positioning wheninterfacing with your potential target segment.
– Note that certain actions may require creating value foryour target segment (e.g., by finishing your Excel certification to enhanceyour quantitative skills).
– Other actions may focus on communicating value that haspreviously been created (e.g., mentioning your previously completed Excelcertification on your resume in order to highlight your quantitative skills).
– Provide a summary (in about 2 paragraphs) of theways that you can enhance your personal positioning outside of LinkedIn
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