Author Note
Angela G. Hicks
I have no known conflict of interest to disclose.
Correspondence concerning this article should be addressed to
Angela G. Hicks. Email: ahicks59@liberty.edu
Discussion Board: Prioritizing Projects
Before businesses determine what projects will be implemented and where resources will be allocated, the firm’s mission, vision, and overall strategic direction must be finalized. Larson and Gray (2021) tell readers that the mission identifies what the firm wants to become by exemplifying the scope of the organization as it relates to its products or services. Upon completion of finalizing the firm’s mission, and overall strategic direction, the door is open to project proposals. The projects proposed should fall in line with the firm’s strategic direction, implementing those that help to maximize set objectives.
Company A is a film division of a larger entertainment business, which has formalized the company mission, the firm’s must objectives, and its want objectives. At this time, project proposals are trickling in which must be reviewed and prioritized based on the aforementioned objectives. Thus far, seven projects have been proposed and are in the process of being reviewed, ranked, and selected.
Jafarzadeh et al. (2018) mention that there are numerous theoretical and practical methods to support developing a profitable portfolio of projects. The list includes mathematical modeling, weighted average, and fuzzy AHP to name a few. Other prioritization methods exist, specifically in the Six Sigma space. Six Sigma project selection, also known as SSP helps organizations to systematically align project selection based on strategic priority and competitive advantage (Can et al., 2021). Lack of proper project selection processes can end up in the misalignment of resources, wasted funds, and missed opportunities in the marketplace. Other firms place a big emphasis on utilizing business analytics as a method to prioritize projects. Outside of all of the scientific and mathematic methods mentioned above, some feel like intuition plays just as big a part in prioritizing projects. Constantiou et al. (2016) share with readers that based upon finding, during project prioritization meetings, senior decision-makers utilize intuitive judgment in the decision-making process. With that said, gut instincts partnered with a more scientific approach may be helpful.
To review the projects on the table, Company A has decided to utilize a priority screening analysis tool that involves judging proposals by scoring them against must and want objectives as well as divisional objectives. If the project does not meet the must-have criteria, the project is automatically discarded into the “halt” pile. Passing the must-have criteria, the project is then rated against single project impact definitions which involves a mathematical equation that turns out a score. Projects with the highest score are deemed as ones that should be cared forth into the resource and implementation stage.
The table below depicts how the seven projects were rated by the priority team.
The project that came in as a top priority project is a film called “Escape from Rio Japuni.” The film is an animated film that is set in the Amazon Rainforest. It involves the story of a young jaguar named Pablo who is tasked with discouraging war amongst fellow jungle Amazonian animals in an attempt to restore unity and peace. This film met all of the “must objectives” for Company A. In addition, this film has the likelihood to win the best picture or best animated feature film award based on the positivity and almost humanity of the narrative. The character and his noble acts will more than likely provide an opportunity to sell merchandise along with the opening of the film. This film has the potential to bring a small awareness to the Amazon Rainforest’s environmental concerns. In conclusion, this animated feature has the potential to generate over 18% in profit, advance the state of film animation, and be the foundation for a new themed ride.
The second-highest scores project is “My Life with Dalai Lama.” This animated feature is a biographical look at the Dalai Lama’s childhood. The movie is narrated through the eyes of a snake and enforces the principles of Buddhism. The most important items that scored high include the probability to win awards for best picture and best-animated feature film. There is great potential profit based on merchandise sales and admission. This film will not raise environmental concerns, therefore landing this movie in the second highest slot. However, the priority team feels that this film has the potential to advance the state of film animation in the industry.
In third place is the movie “Grand Island.” This film is considered a moderate budget film that features the true story of biology students who make discoveries about a fertilizer plant that is harming the environment. The movie scored highest in its ability to raise awareness around environmental concerns. However, there is low potential that this movie will develop a high amount of profit from merchandise sales and/or admission.
Lastly, “Nadia” is a low-budget film that brings life to the hard work required to become a Romanian gymnast. “Nadia” is a true-life depiction of the life of Nadia Comaneci who was chosen by Romanian authorities to join the state-run athletic program. This proposal had less than stellar scores around the ability to win the best picture award and the ability to generate over 18% in profit. The other proposed projects did not have additional scores as they did not pass the must-have objectives criteria. Two projects proposed were big-budget films which may harm the other business divisions. One movie didn’t pass any of the must-have criteria.
God’s creation of the Earth we live on was a project within itself. Colossians 1:16 reminds us that God created everything, in heaven and on Earth, visible and invisible, all things were created by him. The implementation of creating the ocean, sky, land, animals, and humans required some sort of prioritization on God’s part. What needs to be created first? What creation will have the most impact? What items are dependent upon one another, requiring that one part be created before another. The creation of the Earth and heaven is a project that God’s people should be thankful for daily as it is the most important prioritization project that has ever been implemented in the history of mankind and beyond. Thank God today!
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