Auburn University Management Innovation Strategies Question

Place Student Name Here
Ecosystem Analysis
1. Name each industry
(click on the bubble and type)
2. Add Characteristics
(add 3 per industry)
3. Add Relationships
(Note: do not add relationships only
between the center bubble and all
others)
Audi
Consumers
Innovation Benefit/Risk Model
Applications
(name and move to
the chart)
High
Project Benefits
Low
High
Project
Risk
Low
= New Projects
= Ongoing Projects
INFO 6790 Final Examination
Due Monday, February 28, 2022
Instructions
Please acknowledge by printing your name under this statement:
I have taken this exam independently. I have not asked for help from any other person, students or otherwise. I have not given
help to any other person, students or otherwise. I have not used any communications to get or receive help to answer the questions
on this exam.
Name: _____________________________________________________________
Answer each of the questions below as comprehensively as possible.
It is imperative that you do not get any help in completing this exam, from previous students, other students, Internet resources
(unless instructed), or any others. This exam is to be completed individually. Tests that have similar answers to other students
will fall under the Academic Dishonesty policy stated in the syllabus and those students will both receive a zero on the
exam.
Label each question (for example: 1a, 1b, etc.) in Word. Use Times Roman 10-pt font, single-spaced, all margins .5 – to answer
all questions. Answer each question (1, 2, 3, etc.) on a new page by inserting a Page Break at the end of each question. Cite
only those parts of the question where citations are asked and be sure to add the citations into the bibliography at the end of the
paper. Use the PowerPoint template to complete the questions requiring a PowerPoint model: questions 1 and 5.
This exam must be turned in no later than Monday February 28, 11:59 pm. All exams will be submitted as email attachments to
both Dr. Amoroso and Ingrid. There are no late exams or extensions for any reason; late exams will receive a grade of zero.
This is a 2 ½ hour exam, plan ahead for delays. Do not turn in this exam at the last minute; there will not be any help during the
evening hours on Monday from 8:00 pm – 11:59 pm prior to the deadline for this exam. Please turn in the Word document with
your answers as an email attachment to both Dr. Amoroso and Ingrid (not in Blackboard).
Name the Word file: Lastname-Final.docx. Failure to name the file correctly will mean that we cannot find the file with your
name on it and that will necessitate receiving a grade of zero.
Exam Questions (105 pts total)
1.
Using Audi as the case study, develop the GIP for Audi. (5 pts)
2.
Using Audi as the case study and Automobile Travel as the ecosystem with Audi consumers in the middle, conduct the
Ecosystem Model Analysis: (a) List and define the 5 players/industries. (b) List at least 3 characteristics for each
player/industry. (c) Using PowerPoint, draw the Ecosystem model with industry relationships and justify why there is a
relationship. Copy the model into your Word document using “Paste Special – PDF or Picture.” (Cite part c relationships
as appropriate.) (25 pts.)
3.
Using Audi as the case study, use the Blue Ocean Strategy Model to: (a) Determine and discuss the three tiers of customers.
(b) Determine and discuss what should be raised, reduced, created, and eliminated to change the structure of the industry
(2 factors for each). (25 pts)
4.
Using Delta Airlines as the case study, use the Innovation Strategic Grid to: (a) Determine all of the current information
systems Delta has in operation on the Y-axis and whether they are high strategic or low strategic value. (b) Determine and
discuss at least 3 information systems applications that Delta Airlines has in their Application Development Portfolio on
the X-axis and whether they are high strategic or low strategic value (Cite part b as appropriate). (25 pts)
5.
Using Delta Airlines as the case study: (a) Draw the Innovation Benefit/Risk Model using PowerPoint to develop the model
and draw the 3 information systems applications in 4b above, drawing the circles, size, and location based on the project
benefits and project risk. (b) Draw the systems in 4a above that will need to be upgraded – drawing the circles, size, and
location based on the project benefits and project risk. Copy the model into your Word document using “Paste Special –
PDF or Picture.” Discuss each of the systems in (a) and (b) above. (25 pts)
6.
References: Be sure to add your references to your exam.

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