International Mangement Presentation

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Group assignment: 30% of overall module grade
select a fictitious company operating in one country and analyse the international management challenges that
this firm is expected to face by entering, setting up and operating in an institutionally distant country (for example
a long established large British mobile telecommunications company internationalizing in Japan). The size, industry
and country of origin/destination of the selected company needs to be clearly specified and cannot be the same
with one selected by other groups attending this module
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The assignment should include the following:
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An assessment of the attractiveness of the chosen country for your firm to investment, and recommendation of the most
suitable mode of entry.
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A review and appraisal of cultural differences and cross-cultural challenges that the firm could experience by operating
in the foreign country and a recommendation on how to overcome these.
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A review and appraisal of global human resources management challenges that the firm could experience by operating
in the foreign country and a recommendation on how to overcome these.
Compulsory group presentation 20 minutes
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The groups are expected to present the home and host countries and industry of their selected fictitious company as well as the
literature and data that they collected (to date) in light of meeting the assignment requirements. The students can also present their
expected findings for the group assignment.
Possible structure of essay
• Title page (group member name, ID, title of assignment)
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Abstract (not included in the word count)
Introduction: introduction of the fictitious firm and how the essay proceed.
Main body: address the three questions.
Conclusion
Reference
Defining the fictitious company
Qs to help
Is the company large or small?
In which country are the headquarters based?
What industry do they compete in? Who are their competitors?
How many staff do they employ (indication of size and capabilities)
How experienced is the firm? Are they the leaders in their local market? Or simply a small company that is expanding (rapidly)?
Have they internationalized in the past? If so, how many times and how many countries? Were they successful?
What are they planning to do when entering the host country? Set up retail operations? Manufacturing operations? R&D centre? Everything?
What is the competitive advantage of the firm? Low prices? Differentiation?
Example for presentation
Company name: ……..
HQ location: New York, America
Founded time: 1932
Employee number: one hundred and three thousand
Organization structure: Global product structure
Have branch office in Britain, Brazil, France, Germany, Italy, Spain, Canada, China, Greece, Argentina, South Africa etc
Market share in USA: 12.6%
Competitor in India: UTV Communication Company, Eros International Movie Company, YASH RAJ Private Limited

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