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Chapter 1
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In the U.S., entrepreneurs start more than 6.5 million
businesses a year!
Global Entrepreneurship Monitor (GEM)
Approximately 13% of the U.S. population aged 1864 is actively involved in entrepreneurial activity
The global average is also 13%
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Entrepreneur: One who creates a new business
in the face of risk and uncertainty for the purpose
of achieving profit and growth by identifying
opportunities and assembling the necessary
resources to capitalize on them
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Why Entrepreneurs Start Businesses
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Characteristics of Entrepreneurs:
Desire and willingness to take initiative
Preference for moderate risk
Confidence in their ability to succeed
Self-reliance
Perseverance
Desire for immediate feedback
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More Characteristics of Entrepreneurs:
High level of energy
Competitiveness
Future orientation
Serial entrepreneurs
Skilled at organizing
Value of achievement over money
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Other Characteristics of Entrepreneurs:
High degree of commitment
Tolerance for ambiguity
Flexibility
Tenacity
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Conclusion?
Diversity seems to be a central characteristic of
entrepreneurs
Anyone – regardless of age, race, gender, color,
national origin, or any other characteristic – can
become an entrepreneur (although not everyone
should)
Entrepreneurship is a skill that is learned
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Creativity vs. Innovation
Creativity – the ability to develop new
ideas and to discover new ways of
looking at problems and opportunities
Innovation – the ability to apply creative
solutions to problems and opportunities
to enhance or to enrich people’s lives
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Monitor Trends and Exploit Them Early On
Independa
Travel – and Be Inspired
Eileen Fisher
Take A Different Approach To An Existing
Market
I Do Now I Don’t
Put a New Twist on an Old Idea
Vitaband
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Look for Creative Ways to Use Existing
Resources
Dig This
Realize That Others Have the Same
Problem That You Do
MileWise
Take Time to Play
Flash Pals
Notice What Is Missing
Viking Range Corporation
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The opportunity to:
Gain control over your own destiny
Make a difference
Social entrepreneurs
Reach your full potential
Reap impressive profits
Contribute to society and be recognized for your
efforts
Do what you enjoy doing
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Uncertainty of income
Risk of losing your entire invested capital
Long hours and hard work
Lower quality of life until the business gets
established
High levels of stress
Complete responsibility
Discouragement
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Entrepreneurs as heroes
Entrepreneurial education
Demographic and economic factors
Shift to a service economy
Technological advancements
Outsourcing
Independent lifestyles
E-Commerce, the Internet, and mobile computing
International opportunities
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Young entrepreneurs
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New Entrepreneurs by Age Group
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Young entrepreneurs
Women entrepreneurs
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Entrepreneurial Activity Index by Gender
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Young entrepreneurs
Women entrepreneurs
Minority enterprises
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Percentage of New Entrepreneurs by Minority Group
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Young entrepreneurs
Women entrepreneurs
Minority enterprises
Immigrant entrepreneurs
Part-time entrepreneurs
Home-based business owners
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Rules for a Successful Home-Based Business
Rule 1. Do your homework.
Rule 2. Find out what your zoning restrictions are.
Rule 3. Create distinct zones for your family and business dealings.
Rule 4. Focus your home-based business idea.
Rule 5. Discuss your business rules with your family.
Rule 6. Select an appropriate business name.
Rule 7. Buy the right equipment.
Rule 8. Dress appropriately.
Rule 9. Learn to deal with distractions.
Rule 10. Realize that your phone can be your best friend—or your
worst enemy.
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Rules for a Successful Home-Based Business
Rule 11. Be firm with friends and neighbors.
Rule 12. Maximize your productivity.
Rule 13. Create no-work time zones.
Rule 14. Take advantage of tax breaks.
Rule 15. Make sure you have adequate insurance coverage.
Rule 16. Understand the special circumstances under which you can
hire outside employees.
Rule 17. Be prepared if your business requires clients to come to your
home.
Rule 18. Get a post office box.
Rule 19. Network.
Rule 20. Be proud of your home-based business.
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Young entrepreneurs
Women entrepreneurs
Minority enterprises
Immigrant entrepreneurs
Part-time entrepreneurs
Home-based business owners
Family business owners
Family-owned business
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Copreneurs
Corporate castoffs
Corporate “dropouts”
Retired baby boomers
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Entrepreneurial Activity by Age Group
1996-2012
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Small business: one that employs fewer than 100
people
Small businesses:
Comprise 99.7% of the 27.2 million businesses
in the U.S.
Employ 49.2% of the nation’s private sector
workforce
Pay 43% of the nation’s total private payroll
Create more jobs than big businesses
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Small Businesses by Industry
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Small businesses:
Are leaders in offering training and advancement
opportunities to workers
Provide 67% of workers with their first jobs
Produce 46% of the nation’s private GDP
Account for 47% of business sales
Play a key role in innovation:
Produce 16.5 times more patents per
employee than large companies
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About 52% of new companies fail within 5 years
Entrepreneurs are not paralyzed by the prospect of
failure
Failure is a natural part of the creative process
Successful entrepreneurs learn to fail intelligently
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Small Business Survival Rate
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Know your business in depth
Prepare a business plan
Manage financial resources
Understand financial statements
Learn to manage people effectively
Set your business apart from the competition
Maintain a positive attitude
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Chapter 3
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Creativity: the ability to develop new ideas and to
discover new ways of looking at problems and
opportunities
Thinking new things
Innovation: the ability to apply creative solutions to
those problems and opportunities to enhance or to
enrich people’s lives
Doing new things
Entrepreneurs succeed by thinking and doing new
things or old things in new ways
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Intuit identified six enablers of small business
innovation:
1. Passion
2. Customer connection
3. Agility and adaptation
4. Experimentation and improvisation
5. Resource limitations
6. Information sharing and collaboration
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Innovations can be:
Reactive in response to customer feedback or changing
market conditions
Proactive in response to new opportunities on which to
capitalize
Revolutionary creating market-changing, disruptive
breakthroughs that are the result of generating something
from nothing
Evolutionary, developing market-sustaining ideas that
elaborate on existing products, processes, and services
Putting old things together in new ways or from taking
something away to create something simpler or better
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Entrepreneurs must go beyond relying in what has worked
in the past
Cast off limiting assumptions, beliefs, and behaviors
Develop new insights
Change perspectives
Look at the world in new and different ways
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How Creative Are You?
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Can Creativity be Taught?
Creativity is a skill
Anyone can learn to be creative and to get
better at it
Need to understand creative thinking
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Each hemisphere of the brain processes
information differently
One side tends to be dominant
The left brain handles language, logic, and
symbols
Thinking is narrowly focused and systematic
The right brain handles emotional, intuitive, and
spatial functions
Thinking is unconventional, unsystematic, and
unstructured
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Right brain, lateral thinking is at the heart of the
creative process
Individuals can learn to control which side of the brain
is dominant in a given situation
Can learn to ‘turn down’ the dominant left side and
‘turn up’ the right side
Successful entrepreneurs need both left and ride side
thinking
The right side generates innovative ideas
The left side judges market potential
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Mental locks that can limit individual creativity:
1. Searching for the one “right” answer
2. Focusing on “being logical”
3. Blindly following the rules
4. Constantly being practical
5. Viewing laughter and play as frivolous
6. Becoming overly specialized
7. Avoiding ambiguity
8. Fearing looking foolish
9. Fearing mistakes and failure
10. Believing that “I’m not creative”
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Enhancing Organizational Creativity
1. Include creativity as a core company value and
make it an integral part of the company’s culture
2. Hire for creativity
3. Embrace diversity
4. Establish an organizational structure that nourishes
creativity
5. Expect creativity
6. Expect failure and learn from it
7. Incorporate fun into the work environment
8. Encourage curiosity
9. Design a workspace that encourages creativity
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10. View problems as opportunities
11. Provide creativity training
12. Provide support
13. Develop a procedure for capturing ideas
14. Talk with customers – or better yet, interact with them
15. Monitor emerging trends and identify ways your
company can capitalize on them
16. Look for uses for your company’s products or services
in other markets
17. Reward creativity
18. Model creativity
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Enhancing Individual Creativity
1. Allow yourself to be creative
2. Forget the “rules”
3. Give your mind fresh input everyday
4. Travel – and observe
5. Collaborate with other people
6. Observe the products and services of other
companies, especially those in different markets
7. Recognize the creative power of mistakes and
accidents
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8. Be positive
9. Notice what is missing
10. Periodically ask yourself, “Am I asking the right
question?”
11. Keep a journal handy to record your thoughts and
ideas
12. Listen to other people
13. Get adequate sleep
14. Watch a movie
15. Talk to a child
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16. Do something ordinary in an unusual way
17. Keep a toy box in your office
18. Take note of your ‘pain points’: do other people
experience them as well?
19. Do not throw away seemingly ‘bad’ ideas
20. Read books on stimulating creativity or take a class
on creativity
21. Take some time off
22. Be persistent
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Creative ideas are the result of seven step
process:
1. Preparation
2. Investigation
3. Transformation
4. Incubation
5. Illumination
6. Verification
7. Implementation
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Step 1: Preparation
Adopt the attitude of a lifelong student
Read—a lot—and not just in your field of expertise
Clip articles of interest to you and create a file for them
Take time to discuss your ideas with other people,
including those who know little about it as well as
experts in the field
Join professional or trade associations and attend their
meetings
Develop listening skills.
Eliminate creative distractions
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Creative ideas are the result of seven step
process:
1. Preparation
Investigation
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Step 2: Investigation
Develop a solid understanding of the problem,
situation, or decision at hand
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Creative ideas are the result of seven step
process:
1. Preparation
2. Investigation
Transformation
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Step 3: Transformation
Two types of thinking:
1. Convergent thinking: the ability to see the
similarities and the connections among
various and often diverse data and events
2. Divergent thinking: the ability to see the
differences among various data and events
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Transforming information into a purposeful idea:
Evaluate the parts of the situation several times, trying
to grasp the big picture
Rearrange the elements of the situation
Try using synectics (a term derived from the Greek
words for “to bring together” and “diversity”),taking two
seemingly nonsensical ideas and combining them
Before locking into one particular approach to a
situation, remember that several approaches might be
successful
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Creative ideas are the result of seven step
process:
1. Preparation
2. Investigation
3. Transformation
Incubation
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Step 4: Incubation
Ideas may require a gestation period
Walk away from the situation
Take the time to daydream
Relax – and play – regularly
Dream about the problem or opportunity
Work on the problem or opportunity in a
different environment
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Creative ideas are the result of seven step
process:
1. Preparation
2. Investigation
3. Transformation
4. Incubation
Illumination
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Step 5: Illumination
The light bulb goes on
Eureka factor
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Creative ideas are the result of seven step
process:
1. Preparation
2. Investigation
3. Transformation
4. Incubation
5. Illumination
Verification
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Step 6: Verification
Is it really a better solution to a particular problem
or opportunity?
Will it work?
Is there a need for it?
Is there a need for it?
If so, what is the best application of this idea in the
marketplace?
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Does this product or service idea fit into our core
competencies?
How much will it cost to produce or to provide?
Can we sell it at a reasonable price that will
produce adequate sales, profit, and return on
investment for our business?
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Creative ideas are the result of seven step
process:
1. Preparation
2. Investigation
3. Transformation
4. Incubation
5. Illumination
6. Verification
Implementation
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Step 7: Transformation
Transform the idea into reality
Ready, aim, fire
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Chapter 5
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There is no one “best” form of ownership
The best form of ownership depends on an
entrepreneur’s particular situation
The key to choosing a form of ownership is
understanding how each form’s characteristics affect
an entrepreneur’s specific business and personal
circumstances
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Number of Days to Start a Business in the United States
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Factors to consider:
Tax considerations
Liability exposure
Start-up and future capital requirements
Control
Managerial ability
Business goals
Management succession plans
Cost of formation
Cost of maintaining
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Forms of Business Ownership
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Sole proprietorship: the simplest and most
popular form of ownership
The sole proprietor is the only owner and ultimate
decision maker for the business
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Advantages of a Sole Proprietorship
Simple to create
Least costly form to establish
Profit incentive
Total decision-making authority
No special legal restrictions
Easy to discontinue
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Disadvantages of the Sole Proprietorship
Unlimited personal liability
Failure of the business can ruin a sole
proprietor financially
Limited access to capital
Limited skills and abilities
Feelings of isolation
Lack of continuity for the business
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Partnership: an association of two or more people
who co-own a business for the purpose of making a
profit
Take the time to create a written partnership
agreement: a document that states all of the
terms of operating the partnership for the
protection of each partner involved
Addresses in advance potential conflicts
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A partnership agreement contains:
1. Name of the partnership
2. Purpose of the business
3. Location of the business
4. Duration of the partnership
5. Names of the partners and their legal addresses
6. Contributions of each partner to the business, at the
creation of the business and later
7. Agreement on how the profits or losses will be
distributed
8. Agreement on salaries or drawing rights against
profits for each partner
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9. Procedure for expansion through the addition of new
partners
10. Distribution of the partnership’s assets if the partners
voluntarily dissolve the partnership
11. Sale of the partnership interest
12. Absence or disability of one of the partners
13. Voting rights
14. Decision-making authority
15. Financial authority
16. Handing tax matters
17. Alterations or modifications of the partnership agreement
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The Uniform Partnership Act
Uniform Partnership Act: codifies the body of law
dealing with partnerships in the United States
Three key elements:
1. Common ownership interest in a business
2. Sharing the business’s profits and losses
3. Right to participate in managing the partnership
Partners must abide by:
Duty of loyalty
Duty of obedience
Duty of care
Duty to inform
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Advantages of the Partnership
Easy to establish
Complementary skills
Division of profits
Larger pool of capital
Ability to attract limited partners
Little government regulation
Flexibility
Taxation
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Disadvantages of the Partnership
Unlimited liability of at least one partner
Capital accumulation
Difficulty in disposing of partnership interest
Potential for personality and authority conflicts
Partners are bound by the law of the agency
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Limited Partnerships
Limited partnership: a partnership composed of at
least one general partner and one or more limited
partners
The general partner in a limited partnership is
treated exactly as in a general partnership
The limited partner has limited liability and is
treated as an investor in the business
The limited partner does not take an active role in
managing the business
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Limited Liability Partnerships
Limited liability partnership: a partnership in
which all partners in the business are limited
partners, having only limited liability for the debts
and obligations of the partnership
Usually restricted to professionals – attorneys,
physicians, dentists, accountants, etc.
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Corporation: an artificial legal entity created by the
state that can sue or be sued in its own name, enter
into and enforce contracts, hold the title to and transfer
property, and be found civilly and criminally liable for
violations of the law
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C-corporations: creations of the state
Domestic corporation: a corporation doing business
in the state in which it is incorporated
Foreign corporation: a corporation chartered in one
state and doing business in another state
Alien corporation: a corporation formed in another
country but doing business in the United States
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Publicly held corporation: a corporation that has a
large number of shareholders and whose stock
usually is traded on one of the large stock exchanges
Closely held corporation: a corporation in which
shares are controlled by a relatively small number of
people, often family members, relatives, or friends
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Requirements for incorporation:
1. The corporation’s name
2. The corporation’s statement of purpose
3. The company’s time horizon
4. Names and addresses of the incorporators
5. Place of business
6. Capital stock authorization
7. Capital required at the time of incorporation’
8. Provision for preemptive rights, if any, that are
granted to stockholders
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9. Restrictions on transferring shares
Treasury stock
Right of first refusal
10. Names and addresses of the officers and directors
of the corporation
11. Rules under which the corporation will operate
Bylaws
Corporate charter: approved articles of
incorporation
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Advantages of the Corporation
Limited liability of stockholders
Ability to attract capital
Private placement
Public offering
Ability to continue indefinitely
Transferable ownership
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Disadvantages of the Corporation
Cost and time involved in the incorporation process
Double taxation
Potential for diminished managerial incentives
Stock option
Stock ownership plan
Legal requirements and regulatory red tape
Potential loss of control by the founders
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Professional Corporations
Professional corporation: offers professionals such
as lawyers, doctors, dentists, accountants, and
others, the advantages of the corporate form of
ownership
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S corporation: a distinction that is made only for
federal income tax purposes
No different from any other corporation from a legal
perspective
For tax purposes, however, an S- corporation is taxed
like a partnership, passing all of its profits (or losses)
through to the individual shareholders
To elect “S” status, all shareholders must consent,
and the corporation must file with the IRS within the
first 75 days of its tax year
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S-corporations must meet the following criteria:
Must be a U.S.-based corporation
No nonresident alien shareholders
Only one class of common stock
No more than 100 shareholders (increased from 75)
No more than 25% of corporate income from passive
investment sources
Corporations and partnerships cannot be
shareholders
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Advantages of an S Corporation
All of the advantages of a regular corporation
Passes all of its profits or losses through to individual
shareholders
Income is only taxed once at the individual tax rate
Avoids the double taxation disadvantage of the C
corporation
Avoids the tax C corporations pay on assets that
have appreciated in value and are sold
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Disadvantages of an S Corporation
Tax advantages may not be permanent
When is an S Corporation a Wise Choice?
Beneficial to start-up companies that anticipate net
losses and to highly profitable firms with substantial
dividends to pay to shareholders
Also attractive to companies that plan to reinvest
most of their earnings to finance growth
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Resembles an S-Corporation but is not subject to the
same restrictions
Two documents:
Articles of organization
Operating agreement
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An LLC cannot have more than two of these four
corporate characteristics:
Limited liability
Continuity of life
Free transferability of interest
Centralized management
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Nonprofit organizations
Uses revenues to pursue social value rather than to
create personal value for investors
To form a non profit organization:
File the certificate of incorporation
Purpose clause
Select individuals to serve on the board of directors
Develop a mission statement
Establish bylaws and board policies
File require forms with the IRS
Develop a fund-raising plan
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For-Profit Social Venture
Primary goal is creating social value, but
financial viability is required
Dual focus
Double bottom line
Are subject to market forces
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New Forms of Social Ventures
The low-profit limited liability company (L3C) is a cross
between a nonprofit and a for-profit LLC
Builds on the structure of the existing LLC; it provides
the liability protection of a corporation, can sell shares
of ownership, and is not tax exempt
Formed to pursue a social mission
Meant to integrate the best of both the nonprofit and
the for-profit LLC by creating a market for
investments in financially risky but socially beneficial
activities
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The L3C Versus the Traditional LLC and Nonprofit
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6-1
Chapter 6
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6-2
Shoppers can now buy virtually every product
or service imaginable through franchises
More than 757,000 franchise outlets in the
United States
Employ almost 8.2 million people
Generate $802 billion in annual economic
output – adding $460 billion to the country’s
GDP
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Franchised Businesses by Product or Service Line
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Franchising in Global Markets
International Franchise Association survey:
61% percent of members operate in international
markets
74% plan to accelerate global growth
32% of the units of the 200 largest U.S.
franchisors are located outside the U.S.
Hot markets: Brazil, Russia, India, China, and
nations in the Middle East and North Africa
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Franchising: semi-independent business owners
pay fees and royalties to a parent company in
exchange for the right to sell its products and
services under the franchiser’s trade name and often
to use its business format and system
Going into business for yourself, but not by yourself
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Three basic types:
1. Trade-name franchising
2. Product distribution franchising
3. Pure franchising (or comprehensive
franchising or business format
franchising
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6-7
Primary reason to buy a franchise is the mutual
benefits to the franchisor and franchisee
Franchisees are buying the franchiser’s
experience
Franchisees get a proven business system and
avoid having to learn by trial-and-error
Before buying, ask: “What can a franchise do for
me that I cannot do for myself?”
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6-8
The Franchise Relationship
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6-9
What do you get when you buy a franchise?
A business system
Management training and support
Brand name appeal
Standardized quality of goods and services
National advertising program
Financial assistance
Proven products and business formats
Centralized buying power
Site selection and territorial protection
Increased chance for success
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6-10
Franchise Lending Activity
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What are the drawbacks of a franchise?
Franchise fees and ongoing royalties
Strict adherence to standardized operations
Restrictions on purchasing
Limited product line
Market saturation
Limited freedom
No guarantee of success
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6-12
A Franchise Evaluation Quiz
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6-13
Franchisors are required to file a Franchise
Disclosure Document (FDD)
Key tool for protection
Franchisers must deliver a copy of a FDD
before any offer or sale of a franchise
The FTC requires that FDDs use ‘plain English’
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6-14
The FDD contains information on 23 topics,
including:
Franchiser’s business experience
Franchise fees and costs
Lawsuits involving the franchiser
Financial assistance available
Territorial protection granted
Restrictions on purchasing
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6-15
Preparation, common sense, and patience are vital
ingredients in choosing the right franchise
Evaluate yourself
What do you like and dislike?
Research the market
Consider your franchise options
Get a copy of the FDD and study it
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6-16
What should you look for?
A unique concept or marketing approach
A profitable business model
A solid brand name and a registered trademark
A business system that works
A solid training program
Affordability
A positive relationship with franchisees
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6-17
Preparation, common sense, and patience are vital
ingredients in choosing the right franchise
Evaluate yourself
What do you like and dislike?
Research the market
Consider your franchise options
Get a copy of the FDD and study it
Franchise turnover rate
Talk to existing franchisees
Ask the franchisor some tough questions
Make your choice
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6-18
A franchise contract summarizes the details that will
govern the franchisor-franchisee relationship
Outlines the rights and obligations of each party
Often favors the franchisor
FTC requires that franchisees receive a complete
and revised contract at least 5 days before signing it
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6-19
New
Franchise
Established
Franchise
Pros
Cons
Can be new and exciting
Business concept can be fresh
and different in the market
Possibility of getting lower fees
as a “pioneer” of the concept
Potential for a high return on
investment
Business is not tested or
established in the market
Unknown brand and trademark
Possibility that the concept is a fad
with no staying power
Franchiser may lack the experience
to deliver valuable services to
franchisees
Business concept likely is well- High franchise fees and costs that
known to consumers and market
often are non-negotiable
for the products or services is
Concept may be on the wane in the
already established
market
Franchiser has experience in
Franchiser’s brand and trademark
delivering services to
may remind customers of an
franchisees
outdated concept
Franchiser has had time to work Franchiser’s “trade dress” may be
the “bugs” out of the business
in need of updating and
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6-20
system
redesigning
Three terms responsible for most disputes:
1. Termination
Franchisees are usually prohibited from terminating
the agreement, but franchisors can terminate ‘with
or without cause’
2. Renewal
Franchisors usually have the right to renew or
refuse contract renewal
3. Transfer and buybacks
Franchisees are usually not free to sell their
business without approval
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6-21
Three major growth waves since the beginning of
franchising
1. Early 1970s – fast food boom
2. Mid-1980s – shift to the service sector
3. Early 1990s – focus on specific market niches
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6-22
Changing face of franchisees
Today’s franchisees are:
More diverse
Better educated
More experienced
More financially secure
Multiple unit franchising
Multiple-unit franchising is more efficient
International opportunities
Key to success: Adaptation
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6-23
Smaller, nontraditional locations
Intercept marketing
Conversion franchising
Conversion franchising offers instant name
recognition
Refranchising
Refranchising is reducing the number of companyowned stores
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6-24
Area development and master franchising
Area development offers exclusive rights to an
area
Master franchises or subfranchises can be a
good option in international markets
Cobranding
Cobranding or combination franchising involves
teaming up with complementary products or
services
Serving dual-career couples and aging baby boomers
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6-25
Entrepreneurs can use franchising as a growth
strategy
To create a successful franchise operation you need:
A unique concept
A replicable concept
An expansion plan
To do due diligence
Legal guidance
Initial cost to launch a franchise business is
$100,000 to $750,000
To provide support for franchisees
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7-1
Chapter 7
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7-2
Buying an existing business can help reduce risk for the
entrepreneur
But, take your time!
Conduct a thorough analysis of the business and the
opportunity it presents
Important questions:
Does the business meet your lifestyle and financial
expectations?
Do you have the ability to operate the business
successfully?
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7-3
Advantages of Buying an Existing Business
Business may continue to be successful
Leverage the experience of the previous owner
Owning a business guarantees a job
The turnkey business
Superior location
Employees and suppliers in place
Equipment installed with known production capacity
Inventory in place
Trade credit established
Easier access to financing
High value
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7-4
Disadvantages of Buying an Existing Business
Cash requirements
Business is losing money
Paying for “ill will”
Unsuitable employees
Unsatisfactory location
Obsolete or inefficient equipment and facilities
Customers may be loyal to previous owner
Change may be challenging to implement
Obsolete inventory
Value of accounts receivable
Business is overpriced
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7-5
Valuing Accounts Receivable
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7-6
Process of Buying a Business
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7-7
Four steps to conduct an effective search for the right
business to buy:
1. Conduct a self-inventory
2. Develop a list of the key criteria that define the
“ideal business”
3. Seek help to develop a list of potential candidates
for acquisitions that meet your criteria
4. Investigate the potential acquisition targets that
best meet your criteria
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7-8
1. Self-Inventory
Conducting a self-inventory beforehand will
help the entrepreneur develop a list of criteria
that a company must meet before it becomes
a purchase candidate
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2. Develop a List of Criteria
Identify the characteristics of the “ideal
business” to focus on the viable candidates
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3. Potential Candidates
Begin the search using:
The Internet
Bankers
Accountants
Attorneys
Investment bankers
Trade associations
Contacting owners
Newspapers and trade journals
Networking
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4. Investigation
Research the customer base
Existing and potential customers
Competitor analysis
Direct competitors
Level of competition
Motivation of the seller
Real reason for selling
Review finances
At least three years of performance
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The deal stage includes:
Valuing the business
Formalizing the financing of the purchase
Negotiating details
Letter of intent
Due diligence
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7-13
Methods for Determining the Value of a Business
Assessing tangible assets is usually straightforward
Valuing intangible assets is difficult
Goodwill
No single best method for determining value
Consider using several
Deal must work for both parties
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7-14
Selling prices of Private Companies
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7-15
Three basic techniques to determine value:
1. Balance Sheet Technique
Variation: Adjusted Balance Sheet Technique
2. Earnings Approach
Variation 1: Adjusted Earnings Approach
Variation 2: Excess Earnings Approach
Variation 3: Capitalized Earnings Approach
Variation 4: Discounted Future Earnings
Approach
3. Market Approach
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7-16
1. Balance Sheet Technique
Computes the book value of the company’s net worth
or owners equity
Book Value of Net Worth = Total Assets – Total Liabilities
= $266,091 – $114,325
= $151,766
Variation: Adjusted Balance Sheet Technique
Adjusted Net Worth = $279,738 – $114,325
= $165,413
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2. Earnings approach
Considers future income potential
Variation 1: Adjusted earnings method
Start with EBITDA
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2. Earnings approach
Considers future income potential
Variation 2: Excess earnings method
Estimates goodwill
1. Compute adjusted tangible net worth
2. Calculate the opportunity cost of investing in the
business
3. Project net earnings
4. Compute extra earning power
5. Estimate the value of intangibles
6. Determine the value of the business
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7-19
2. Earnings approach
Considers future income potential
Variation 3: Capitalized earnings approach
Divides estimated net earnings by the rate of return
that reflects the risk level
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7-20
2. Earnings approach
Considers future income potential
Variation 4: Discounted future earnings approach
1. Project earnings for five years into the future
2. Discount these future earnings using the appropriate
present value factor
3. Estimate the growth stream beyond five years
4. Discount the income estimate beyond five years using
the present value factor for the sixth year
5. Computer the total value of the business
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3. Market approach
Uses the price/earnings ratios of similar businesses to
establish value
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3. Market approach
Disadvantages:
Necessary comparisons between publicly traded and
privately owned companies
Unrepresentative earnings estimates
Finding similar companies for comparison
Applying the after-tax earnings of a private company to
determine its value
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The best method?
There is no single best method
The final price will be based on the valuation
used and the negotiating skills of both parties
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7-24
Negotiating the Deal
The structure of the deal – the terms and
conditions of payment – is more important than
the actual price the seller agrees to
The ‘art of the deal’
Both parties need to work to achieve their goals,
while making concessions to keep the
negotiations alive
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7-25
Identifying the Bargaining Zone
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Negotiating tips to help reach a mutually satisfying
deal:
1. Establish the proper mindset
2. Know what you want to have when you walk away
from the table
3. Develop a negotiating strategy
4. Recognize the other party’s needs
5. Be an empathetic listener
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6. Avoid seeing the other side as “the enemy”
7. Educate, don’t intimidate
8. Be creative
9. Keep emotions in check
10. Be patient
11. Don’t become a victim
12. Remember that “no deal” is an option
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7-28
The Buyer’s Goals:
Get the business at the lowest price possible
Negotiate favorable payment terms, preferably over
time
Get assurances that he is buying the business he
thinks it is
Avoid enabling the seller to open a competing
business
Minimize the amount of cash paid up front.
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7-29
The Seller’s Goals:
Get the highest price possible for the company
Sever all responsibility for the company’s liabilities
Avoid unreasonable contract terms that might limit
future opportunities
Maximize the cash from the deal
Minimize the tax burden from the sale
Make sure the buyer will make all future payments
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7-30
The structure of the deal
Straight business sale
Often the safest exit for an entrepreneur
Usually the most expensive option
Seller must be willing to finance part of the
purchase price
Use a two-step sale
Business is purchased in two phases
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7-31
Letter of Intent
A firm commitment by both sides that they are
ready to move toward closing the sale
Only 25% of deals make it from the letter of
intent to the final closing
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7-32
The Due Diligence Process
Involves investigating three critical areas of the
business and the potential deal beyond those
already evaluated earlier in the search and deal
processes:
1. Confirming valuation: What is the real value of
the business?
2. Legal issues: What legal aspects of the
business are known or hidden risks?
3. Financial state: Is the business financially
sound?
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1. Confirming valuation
Are the assets really useful, or are they obsolete?
Will the assets require replacement soon?
Do the assets operate efficiently?
Book value is not the same as market value
Other factors:
Accounts receivable
Lease arrangements
Business records
Intangible assets
Location and appearance
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2. Legal issues
Liens
Contract assignments
Due-on-sale clauses
Covenants not to compete
Ongoing legal liabilities
Physical premises
Product liability claims
Product liability lawsuits
Labor relations
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3. Financial state
Income statement and balance sheet for at
least three years
Income tax return for at least three years
Cash flow
Be wary if the seller refuses to disclose financial
records!
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7-36
Closing the sale of a business is a complex legal
process
Closing documents include:
Asset purchase agreement
Bill of sale
Asset list
Buyer’s disclosure statement
Allocation of purchase price
Non-compete agreement
Consulting/Training agreement
Transfer of subsidiaries associated with business
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Transfer of utilities
Transfer of Web sites, social media addresses,
and phone numbers
Documentation of new entity that will own the
business and documentation of new bank
account for that business
Transfer of merchant accounts
Notice to creditors
Lease assignments
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Financing documents, security agreement,
promissory note, and UCC Financing Statement
if seller is financing all or part of the sale
Sales tax and payroll tax clearance
Escrow instructions
Closing adjustments/proration
Transfer of any third party contracts
Corporate resolution authorizing sale of the
corporate assets
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7-39
To smooth the transition, a buyer should:
Concentrate on communicating with employees
Be honest with employees
Listen to employees
Devote time to selling the vision for the
company to key stakeholders
Consider asking the seller to serve as a
consultant until the transition is complete
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8-1
Chapter 8
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8-2
The easiest part of launching a new business is
coming up with the idea
But, the great idea is just the start
Planning for a new business requires:
1. Feasibility analysis: should we proceed with this
idea?
2. Business model: how should we proceed with this
idea?
3. Business plan: transforming the idea into a
successful business
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8-3
New Business Planning Process
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8-4
A feasibility analysis consists of four interrelated
components:
1. An industry and market feasibility analysis
2. A product or service feasibility analysis
3. A financial feasibility analysis
4. An entrepreneur feasibility analysis
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8-5
Elements of a Feasibility Analysis
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8-6
Industry and Market Feasibility Analysis
Two areas of focus:
1. Determining how attractive an industry is
overall as a “home” for a new business
2. Identifying possible niches a small
business can occupy profitably
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8-7
Begin with a broad look at the industry
Use Porter’s five forces model
Five forces interact with one another to determine the
setting in which companies compete and, hence, the
attractiveness of the industry:
1. Rivalry among competing firms
2. Bargaining power of suppliers
3. Bargaining power of buyers
4. Threat of new entrants
5. Threat of substitute products or services
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8-8
Porter’s Five Forces Model
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8-9
1. Rivalry among companies competing in the industry
Strongest of the five forces
Industry is more attractive when:
Number of competitors is large, or, at the other
extreme, quite small
Competitors are not similar in size or capacity
Industry is growing fast
Opportunity to sell a differentiated product or service
exists
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2. Bargaining power of suppliers to the industry
The greater the leverage of suppliers, the less
attractive the industry
Industry is more attractive when:
Many suppliers sell a commodity product
Substitutes are available
Switching costs are low
Items account for a small portion of the cost of
finished products
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8-11
3. Bargaining power of buyers
Highest when the number of customers is small and
cost of switching to a competitor’s product is low
Industry is more attractive when:
Customers’ switching costs are high
Number of buyers is large
Customers want differentiated products
Customers find it difficult to collect information for
comparing suppliers
Items account for a small portion of customers’
finished products
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4. Threat of new entrants to the industry
The larger the pool of potential new entrants, the less
attractive the industry
Industry is more attractive to new entrants when:
Advantages of economies of scale are absent
Capital requirements to enter are low
Cost advantages are not related to company size
Buyers are not loyal to existing brands
Government does not restrict the entrance of new
companies
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8-13
5. Threat of substitute products or services
Substitute products or services can turn an industry on
its head
Industry is more attractive to new entrants when:
Quality substitutes are not readily available
Prices of substitute products are not significantly
lower than those of the industry’s products
Buyers’ switching costs are high
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8-14
Five Forces Matrix
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8-15
A niche strategy can be a good way to enter a market,
but carries some risks:
Can require adaptability of initial plans
Niches change
Niches can go away
Niches can grow
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8-16
A feasibility analysis consists of four interrelated
components:
1. An industry and market feasibility analysis
A product or service feasibility analysis
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8-17
2. Product or Service Feasibility Analysis: Is There a
Market?
Determines the degree to which a product or service
idea appeals to potential customers and identifies the
resources necessary to produce it
Two questions:
Are customers willing to purchase our good or
service?
Can we provide the product or service to customers
at a profit?
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8-18
Primary research: collect data firsthand and
analyze it
Customer surveys and questionnaires
Focus groups
Prototypes
In-home trials
“Windshield” research
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8-19
Secondary research: gather data that already
has been compiled and analyze it
Trade associations and business directories
Industry databases
Demographic data
Forecasts
Market research
Articles
Local data
The Internet
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8-20
A feasibility analysis consists of four interrelated
components:
1. An industry and market feasibility analysis
2. A product or service feasibility analysis
A financial feasibility analysis
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8-21
3. Financial Feasibility Analysis: Is There Enough Margin?
Capital requirements
Must have an estimate of how much start-up capital is
required to launch the business
Bootstrapping
Estimated earnings
Forecasted income statements
Time out of cash
Surviving at current rate of negative cash flow
Return on investment:
How much investors can expect their investments to
return
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8-22
A feasibility analysis consists of four interrelated
components:
1. An industry and market feasibility analysis
2. A product or service feasibility analysis
3. A financial feasibility analysis
An entrepreneur feasibility analysis
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8-23
4. Entrepreneur Feasibility: Is This Idea Right for
Me?
Entrepreneurial readiness: knowledge,
experiences, and skills necessary to have any
chance of being successful
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8-24
Most entrepreneurs use a visual process such
as whiteboarding when developing their
business models
Develop a business model canvas comprised
of nine segments
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8-25
Business Model Canvas
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8-26
1. Value Proposition
Products and/or services offered to meet the
needs of the customers
2. Customer Segments
Narrowing the target market focuses resources
on serving a specific group of customers
3. Customer Relationships
How do customers want to interact with the
business?
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4. Channels
Channels refer to both communication channels and
distribution channels
Define how the customers seek out information about
this type of product
5. Key Activities
Build a basic checklist of what needs to be done
6. Key resources
Human, capital, and intellectual resources needed
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7. Key partners
Suppliers, outsourcing partners, and so on
8. Revenue streams
How will the value proposition generate
revenue?
9. Cost structure
What are the fixed and variable costs
necessary?
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8-29
Developing a business model is a four phase process:
1. Create an initial business model canvas
2. Test the problem that the entrepreneur thinks the
business solves for the customer
3. Test the business model in the market
Business prototyping
Lean start-up
Minimum viable product
4. Make changes and adjustments in the business
pivots
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8-30
Business plan: a written summary of an
entrepreneur’s proposed business venture, its
operational and financial details, its marketing
opportunities and strategy, and its managers’ skills
and abilities
Serves two functions:
1. Guides the company’s growth and development
2. Attracts lenders and investors
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8-31
To get external financing, an entrepreneur
needs to pass three tests:
1. Reality test
2. Competitive test
3. Value test
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Common elements of a business plan
Title page and table of contents
Executive summary
Mission statement
Company history
Business and industry profile
Business strategy
Description of products/services
Business and industry profile
Goals and objectives
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Business strategy
Competitor analysis
Marketing strategy
Showing customer interest
Documenting market claims
Target market
Advertising and promotion
Market size and trends
Location
Pricing
Distribution
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Description of the management team
Plan of operation
Pro forma (projected) financial statements
Forecasts should be realistic
Include a statement of assumptions
The loan or investment proposal
Funding sources
Repayment schedule
Implementation timetable
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Visualizing a Venture’s Risks and Rewards
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8-36
Visualizing a Venture’s Risks and Rewards
A working business plan is used to guide the
entrepreneur
A presentation business plan is used to attract
capital
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8-37
An entrepreneur should:
Make sure the plan has an attractive cover
Rid your plan of all spelling and grammatical errors
Make the plan visually appealing
Include a table of contents to allow readers to navigate
the plan easily
Make it interesting!
Use spreadsheets to generate financial forecasts
Always include cash flow projections
Keep your plan “crisp” – long enough, but not too long
Tell the truth – always
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8-38
The five Cs of credit:
1. Capital
2. Capacity
3. Collateral
4. Character
5. Conditions
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8-39
A business plan presentation should cover five basic
areas:
1. Your company and its product or services
2. The problem to be solved – use a compelling
story
3. A description of your solution to the problem
4. Your company’s business model
5. Your company’s competitive edge
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8-40
A business plan presentation should cover five basic
areas:
1. Your company and its product or services
2. The problem to be solved – use a compelling
story
3. A description of your solution to the problem
4. Your company’s business model
5. Your company’s competitive edge
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8-41
When making the presentation:
1. Prepare
2. Practice your delivery and then practice some more
3. Demonstrate enthusiasm about the business but
don’t be overemotional
4. Focus on communicating the dynamic opportunity
your idea offers and how you plan to capitalize on it
5. Hook investors quickly with an up-front explanation
of the new venture, its opportunities, and the
anticipated benefits to them
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall.
8-42
6. Use visual aids
7. Follow Guy Kawasaki’s 10/20/30 rule for PowerPoint
presentations
8. Explain how your company’s products or services solve
some problem and emphasize the factors that make
your company unique
9. Offer proof
10. Hit the highlights
11. Keep the presentation “crisp” just like your
business plan
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall.
8-43
12. Avoid the use of technical terms
13. Remember to answer the question “What’s in it for me?”
14. Close by reinforcing the potential of the opportunity
15. Be prepared for questions
16. Anticipate the questions the audience is most likely to
ask and prepare for them in advance
17. Be sensitive to the issues that are most important to
lenders and investors by reading the pattern of their
questions
18. Follow up with each potential investor
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall.
8-44
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall.
8-45
CHAPTER
1
General Introduction to
Organization Development
مقدمة عامة لتطوير المنظمة
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Define and describe the practice and study
of organization development (OD).
Describe the history and relevance of OD.
Distinguish OD and planned change from
other forms of organization change.
OD).( تحديد ووصف ممارسة ودراسة تطوير المنظمة
.وصف تاريخ وأهمية التطوير التنظيمي
.التمييز بين التطوير التنظيمي والتغيير المخطط له من األشكال األخرى لتغيير المنظمة
2
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Burke’s Definition of OD
OD is a planned process of change in an
organization’s culture through the utilization
of behavioral science technology, research,
and theory.
التطوير التنظيمي هو عملية تغيير مخطط لها في ثقافة المنظمة من خالل
.استخدام تكنولوجيا العلوم السلوكية والبحث والنظرية
3
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
French’s Definition of OD
OD refers to a long-range effort to improve
an organization’s problem-solving
capabilities and its ability to cope with
changes in its external environment with the
help of external or internal behavioralscientist consultants.
يشير التطوير التنظيمي إلى جهد طويل المدى لتحسين قدرات المنظمة في حل المشكالت وقدرتها على التعامل مع
.التغيرات في بيئتها الخارجية بمساعدة استشاريين في علم السلوك الخارجي أو الداخلي
4
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Beckhard’s Definition of OD
OD is an effort (1) planned, (2) organizationwide, and (3) managed from the top, to (4)
increase organization effectiveness and health
through (5) planned interventions in the
organization’s “processes,” using behavioral
science knowledge.
) تتم إدارته من األعلى3( و، ) على مستوى المنظمة2( ، ) مخطط1( التطوير التنظيمي هو جهد
، ) تدخالت مخططة في “عمليات” المنظمة5( ) زيادة فعالية المنظمة وصحتها من خالل4( إلى
.باستخدام علم السلوك المعرفه
5
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Beer’s Definition of OD
OD is a system-wide process of data collection, diagnosis,
action planning, intervention, and evaluation aimed at:
:التطوير التنظيمي هو عملية جمع البيانات والتشخيص والتخطيط للعمل والتدخل والتقييم على نطاق المنظومة تهدف إلى
(1)
Enhancing congruence between organizational
structure, process, strategy, people, and culture
والثقافة، والناس، واالستراتيجية، والعملية، ) تعزيز التطابق بين الهيكل التنظيمي1(
(2) Developing new and creative organizational solutions
) تطوير حلول تنظيمية جديدة ومبتكرة2(
(3) Developing the organization’s self-renewing capacity.
It occurs through collaboration of organizational
members working with a change agent using behavioral
science theory, research, and technology
، والبحث، يحدث ذلك من خالل تعاون أعضاء المنظمة الذين يعملون مع وكيل التغيير باستخدام نظرية العلوم السلوكية.) تطوير قدرة المنظمة على التجديد الذاتي3
والتكنولوجيا
6
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Organization Development is…
a system-wide application and transfer of
behavioral science knowledge to the planned
development, improvement, and
reinforcement of the strategies, structures,
and processes that lead to organization
effectiveness.
، وتحسين، تطبيق على نطاق المنظومة ونقل المعرفة بالعلوم السلوكية إلى التطوير المخطط له
.وتعزيز االستراتيجيات والهياكل والعمليات التي تؤدي إلى فعالية المنظمة
7
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Five Stems of OD Practice
Laboratory Training
Normative Approaches
Quality of Work Life
Strategic Change
1950
1960
1970
1980
1990
2000
Current Practice
Action Research/Survey Feedback
Today
8
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Overview of the Book
Part 1: Overview of the Book
The Nature of Planned Change
(Chapter 2)
The OD Practitioner
(Chapter 3)
Part 2: The Process of Organization Development
Entering &
Contracting
(Chapter 4)
Diagnosing
(Chapter 5)
Collecting, Analyzing, and
Feeding Back Diagnostic
Information (Chapter 6)
Designing
Interventions
(Chapter 7)
Managing Change
(Chapter 8)
Evaluating and
Institutionalizing OD
Interventions
(Chapter 9)
9
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Overview of the Book
Part 3:
Human Process
Interventions
Part 4:
Technostructural
Interventions
Interpersonal and
Group Process
Approaches
(Chapter 10)
Restructuring
Organizations
(Chapter 12)
Organization
Process Approaches
(Chapter 11)
Employee
Involvement
(Chapter 13)
Work Design
(Chapter 14)
Part 5:
Human Resource
Management
Interventions
Part 6:
Strategic Change
Interventions
Transformational
Change
(Chapter 18)
Performance
Management
(Chapter 15)
Developing Talent
(Chapter 16)
Continuous Change
(Chapter 19)
Managing Workforce
Diversity and
Wellness
(Chapter 17)
Transorganizational
Change
(Chapter 20)
Part 7: Special Applications of Organization Development
Organization Development
for Economic, Ecological
and Social Outcomes
(Chapter 21)
OD in Health Care,
School Systems, the Public
Sector, and Family-Owned
Businesses
(Chapter 22)
Future Directions
in Organization Development
(Chapter 23)
10
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
CHAPTER
2
The Nature of Planned
Change
طبيعة التغيير المخطط
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Describe and compare three major theories
of planned change.
Introduce a general model of planned
change that will be used to organize the
material presented in the book.
Explain how planned change can be
adopted to fit different contexts.
Critique the practicee of planned change.
2
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Lewin’s Planned Change
3
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Action Research Cycle
Identify
the
Problem
Gather
Data
Next
Steps
Interpret
Data
Evaluate
Results
Act on
Evidence
4
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Positive Model
Initiate the Inquiry
Inquire into Best Practices
Discover Themes
Envision a Preferred Future
Design and Deliver Ways to Create
the Future
5
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
4 D Appreciative Inquiry Model
Topic
Design
Discover
Positive
Core
Destiny
Dream
6
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Comparison of Planned Change Models
مقارنة بين نماذج التغيير المخطط لها
Similarities
Change preceded by diagnosis or preparation
Apply behavioral science knowledge
Stress involvement of organization members
Recognize the role of a consultant
Differences
General vs. specific activities
Centrality of consultant role
Problem-solving vs. social constructionism
التشابه
التغيير يسبق التشخيص أو التحضير
تطبيق المعرفة العلوم السلوكية
إشراك أعضاء المنظمة
التعرف على دور الخبير االستشاري
اختالفات
األنشطة العامة مقابل األنشطة المحددة
مركزية دور االستشاري
حل المشكالت مقابل البناء االجتماعي
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
7
General Model of Planned Change
Entering
and
Contracting
Diagnosing
Planning
and
Implementing
Change
Evaluating
and
Institutionalizing
Change
8
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Different Types of Planned
أنواع مختلفة من التغيير المخططChange
Magnitude of Change
Degree of Organization
Incremental
Quantum
Overorganized
Underorganized
Domestic vs. International Settings
حجم التغيير
تدريجي
كمية
درجة التنظيم
أكثر من المنظمة
تحت المنظمة
اإلعدادات المحلية مقابل اإلعدادات الدولية
9
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Critique of Planned Change
نقد التغيير المخطط
Conceptualization of Planned Change
Change in not linear
Change is not rational
The relationship between change and performance is unclear
Practice of Planned Change
Limited consulting skills and focus
Quick fixes vs. development approaches
:مفهوم التغيير المخطط
التغيير في غير الخطية
التغيير ليس عقالني
العالقة بين التغيير واألداء غير واضحة
:ممارسة التغيير المخطط
مهارات استشارية محدودة والتركيز
10
التطوير
مناهج
مقابل
سريعة
إصالحات
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
CHAPTER
3
The Organization
Development Practitioner
ممارس تطوير المنظمة
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Discuss the roles and characteristics of OD
practitioners.
Describe the competencies required of
effective OD practitioners.
Compare the internal versus external OD
practitioner.
Understand the values and ethics guiding
the practice of OD.
2
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The Organization Development Practitioner
ممارس تطوير المنظمة
Internal and External Consultants
Professionals from other disciplines who
apply OD practices (e.g., TQM managers,
IT/IS managers, compensation and benefits
managers)
Managers and Administrators who apply
OD from their line or staff positions
االستشاريون الداخليون والخارجيون
IS / ومديرو تكنولوجيا المعلومات، مديرو إدارة الجودة الشاملة، المحترفون من التخصصات األخرى الذين يطبقون ممارسات التطوير التنظيمي (على سبيل المثال
) ومديرو التعويضات والمنافع،
من مناصبهم أو وظائفهمOD المديرين والمسؤولين الذين يطبقون
3
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Competencies of an OD Practitioner
كفاءات ممارس التطوير التنظيمي
Intrapersonal Skills
Interpersonal Skills
Ability to work with others and groups
General Consultation Skills
Self-awareness
Ability to manage consulting process
Organization Development Theory
Knowledge of change processes
المهارات الشخصية
الوعي الذاتي
المهارات الشخصية
القدرة على العمل مع اآلخرين والجماعات
مهارات االستشارات العامة
القدرة على إدارة عملية االستشارات
نظرية تطوير المنظمة
معرفة عمليات التغيير
4
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Role of OD Professional Positions
دورOD المهنية المناصب
Position
Marginality
Ability to straddle boundaries
Emotional Demands
Internal vs. external
Emotional intelligence
Use of Knowledge and Experience
موضع
الداخلية مقابل الخارجية
التهميش
القدرة على تمايل الحدود
المطالب العاطفية
الذكاء العاطفي
استخدام المعرفة والخبرة
5
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Client Versus Consultant Knowledge
Use of Consultant’s
Knowledge and
Experience
Plans Implementation
Recommends/prescribes
Proposes criteria
Feeds back data
Probes and gathers data
Clarifies and interprets
Use of Client’s
Knowledge and
Experience
Listens and reflects
Refuses to become involved
6
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Professional Ethics
أخالقيات المهنة
Ethical Guidelines
Ethical Dilemmas
Misrepresentation
Misuse of data
Coercion
Value and goal conflicts
Technical ineptness
المبادئ التوجيهية األخالقية
المعضالت األخالقية
تحريف
سوء استخدام البيانات
إكراه
تضارب القيمة والهدف
عدم الكفاءة الفنية
7
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Model of Ethical Dilemmas
Antecedents
Values
Goals
Needs
Abilities
Role of
the
Change
Agent
Role of
the
Client
System
Process
Role Episode
• Role conflict
• Role ambiguity
Consequences
Ethical Dilemmas
• Misrepresentation
• Misuse of data
• Coercion
• Value and goal
conflict
• Technical
ineptness
8
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
CHAPTER
4
Entering and Contracting
الدخول والمقاوالت
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Describe the issues associated with entering
into an OD process.
Describe the issues associated with
contracting for an OD proc
صف القضايا المرتبطة بالدخول في عملية التطوير
.التنظيمي
صف القضايا المرتبطة بالتعاقد مع عملية التطوير
.التنظيميess.
2
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Organization Environments and Inputs
بيئات المنظمة والمدخالت
Clarifying the Organizational Issue
Determining the Relevant Client
Presenting problem
Symptoms
Working power and authority
Multiple clients — multiple contracts
Selecting a Consultant
Expertise and experience
:توضيح القضية التنظيمية
عرض المشكلة
األعراض
:تحديد العميل المناسب
قوة العمل والسلطة
عقود متعددة- عمالء متعددة
:اختيار مستشار
الخبرة والخبرة
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
3
Elements of an Effective OD Proposal
Elements
Description
Goals of proposed
project
Descriptive, clear, and concise goals to be
achieved
Proposed process or
action plan
Description of (1) diagnosis, (2) data analysis
process, (3) feedback process, and (4) actionplanning process
Roles and responsibilities What will various leaders, including the OD
Fees, terms, and
practitioner, be held accountable for?
conditions
Recommended
Interventions
Provide change strategies, including
education/training, political influence,
structural interventions, and confrontation of
resistance.
Fees, terms, and
conditions
Outline fees and expenses associated with the
project
4
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Elements of an Effective Contract
عناصر العقد الفعال
Mutual expectations are clear
Time and Resources
Outcomes and deliverables
Publishing cases and results
Involvement of stakeholders
Access to client, managers, members
Access to information
Ground Rules
Confidentiality
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted
:التوقعات المتبادلة واضحة
النتائج والتسليمات
نشر الحاالت والنتائج
إشراك أصحاب المصلحة
:الوقت والموارد
الوصول إلى العميل والمديرين واألعضاء
الوصول إلى المعلومات
:القواعد األساسية
to a publicly accessible website, in whole or in part. سرية
5
Interpersonal Issues in Entering & Contracting
القضايا الشخصية في الدخول والمقاوالت
Client Issues
Exposed and Vulnerable
Inadequate
Fear of losing control
OD Practitioner Issues
Empathy
Worthiness and Competency
Dependency
Over identification
:مشاكل العميل
مكشوف ومكشوف
غير كاف
الخوف من فقدان السيطرة
:قضايا ممارس التطوير التنظيمي
العطف
الجدارة والكفاءة
االعتماد
أكثر من تحديد الهوية
6
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
CHAPTER
5
Diagnosing
تشخيص
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Discuss the philosophy and purpose of diagnosis in
organization development (OD).
Explain the role of diagnostic models in OD,
especially the open-systems model.
Describe and apply organization-level diagnostic
processes.
Describe and apply group-level diagnostic
processes.
Describe and apply individual-level diagnostic
processes.
2
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Diagnosis Defined
Diagnosis is a collaborative process between
organizational members and the OD
consultant to collect pertinent information,
analyze it, and draw conclusions for action
planning and intervention.
التشخيص هو عملية تعاونية بين أعضاء المنظمة ومستشار
، التطوير التنظيمي لجمع المعلومات ذات الصلة وتحليلها
.واستخالص استنتاجات للتخطيط والتدخل في العمل
3
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The Open Systems Model
ENVIRONMENT
INPUTS
• Information
• Energy
TRANSFORMATIONS
• Social Component
• Technological
Component
OUTPUTS
• Finished Goods
• Services
• Ideas
FEEDBACK
4
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Properties of Systems
خصائص النظم
Environments
Inputs, Transformations, and Outputs
Boundaries
Feedback
Alignment
البيئات
والمخرجات، والتحوالت، المدخالت
الحدود
ردود الفعل
انتقام
5
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Diagnosing Organizational Systems
تشخيص النظم التنظيمية
The key to effective diagnosis is…
Know what to look for at each
organizational level
Recognize how the levels affect each other
… مفتاح التشخيص الفعال هو
تعرف ما الذي تبحث عنه في كل مستوى تنظيمي
التعرف على كيفية تأثير المستويات على بعضها البعض
6
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Organization-Level Diagnostic Model
Inputs
Design Components
Outputs
General
Environment
Enacted
Environment
Strategy Structure
Human
Resources
Systems
Technology
Management
Processes
Culture
Task
Environment
Organization
Effectiveness
e.g.
performance,
productivity,
stakeholder
satisfaction
7
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Group-Level Diagnostic Model
Inputs
Organization
Design
Culture
Design Components
Outputs
Goal Clarity
Team
Effectiveness
Task
Structure
Group
Composition
Team
Functioning
e.g. quality of
work life,
performance
Group
Norms
8
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Individual-Level Diagnostic Model
Inputs
Design Components
Organization
Design
Culture
Group Design
Skill Variety
Task
Identity
Autonomy
Task
Significance
Feedback
about
Results
Personal
Characteristics
Outputs
Individual
Effectiveness
e.g. job
satisfaction,
performance,
absenteeism,
personal
development
9
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Organization Environments and Inputs
بيئات المنظمة والمدخالت
Environmental Types
General Environment
Task Environment and Industry Structure
Enacted Environment
Environmental Dimensions
Rate of Change and Complexity
Information Uncertainty
:أنواع البيئة
البيئة العامة
بيئة العمل وهيكل الصناعة
البيئة المعمول بها
:األبعاد البيئية
معدل التغيير والتعقيد
عدم اليقين المعلومات
10
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Organization Design Components
مكونات تصميم المنظمة
Strategy
Technology
The way an organization uses its resources
(human, economic, or technical) to gain and
sustain a competitive advantage
The way an organization converts inputs into
products and services
Structure
The way an organization divides and coordinates
work into and across subunits which assign tasks
to groups or individuals
: إستراتيجية
الطريقة التي تستخدم بها المنظمة مواردها (البشرية أو االقتصادية أو التقنية) الكتساب ميزة تنافسية والحفاظ عليها
: تقنية
الطريقة التي تحول بها المؤسسة المدخالت إلى منتجات وخدمات
:بناء
الطريقة التي تقسم بها المنظمة وتنسق عملها داخل الوحدات الفرعية وعبرها التي تسند المهام إلى مجموعات أو أفراد11
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Organization Design Components
مكونات تصميم المنظمة
Human Resource Systems
The mechanisms for selecting, developing,
appraising, and rewarding organization members
Culture
The basic assumptions, values and norms shared
by organization members
Represents both an “outcome” of organization
design and a “foundation” or “constraint” to
change
:نظم الموارد البشرية
آليات اختيار وتطوير وتقييم ومكافأة أعضاء المنظمة
: حضاره
االفتراضات والقيم والمعايير األساسية التي يتقاسمها أعضاء المنظمة
يمثل “نتيجة” لتصميم المنظمة و “األساس” أو “القيد” للتغيير
12
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Organization-Level Outputs
المخرجات على مستوى المنظمة
Outputs are measures of how well the design
contributes to organization effectiveness on three
kinds of outcomes.
Organization Performance
Productivity
Profits, profitability, stock price
Cost/employee, cost/unit, error rates, quality
Stakeholder Satisfaction
Market share, employee satisfaction, regulation
compliance, sustainability
.المخرجات هي مقاييس لمدى مساهمة التصميم في فعالية المنظمة في ثالثة أنواع من النتائج
أداء المنظمة
األرباح والربحية وسعر السهم
إنتاجية
الجودة، معدالت الخطأ، الوحدة/ التكلفة، الموظف/ التكلفة
رضا أصحاب المصلحة
واالستدامة، واالمتثال للوائح، ورضا الموظفين، حصة السوق
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
13
Alignment محاذاه
Diagnosis involves understanding each of
the parts in the model and then assessing
how the elements of the strategic
orientation align with each other and with
the inputs
Organization effectiveness is likely to be
high when there is good alignment
يشتمل التشخيص على فهم كل جزء من أجزاء النموذج ومن ثم تقييم مدى توافق عناصر
التوجه االستراتيجي مع بعضها البعض ومع المدخالت
من المحتمل أن تكون فعالية المنظمة عالية عندما يكون هناك محاذاة جيدة
14
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Key Alignment Questions
أسئلة المحاذاة الرئيسية
Does the organization’s strategy fit with
the inputs?
Do the organization design components
fit with each other to jointly support the
strategy?
هل تتوافق استراتيجية المنظمة مع المدخالت؟
هل تتناسب مكونات تصميم المؤسسة مع بعضها البعض لدعم االستراتيجية بشكل
مشترك؟
15
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CHAPTER
6
Collecting, Analyzing, and
Feeding Back
Diagnostic Information
جمع وتحليل وتغذية معلومات
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Understand the importance of the diagnostic relationship in
the organization development (OD) process.
Describe the methods for collecting diagnostic data.
Understand the primary techniques used to analyze
diagnostic data.
Outline the process issues associated with data feedback.
Describe and evaluate the survey feedback intervention.
OD).( فهم أهمية العالقة التشخيصية في عملية تطوير المنظمة
.صف طرق جمع البيانات التشخيصية
.فهم التقنيات األساسية المستخدمة لتحليل البيانات التشخيصية
.حدد المشكالت العملية المرتبطة بتعليقات البيانات
.وصف وتقييم التدخل في استطالع الرأي
2
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The Diagnostic Relationship
العالقة التشخيصية
Who is the OD Practitioner?
Why is the practitioner here?
Who does the practitioner work for?
What does the practitioner want and why?
How will the practitioner protect your
confidentiality?
Who will have access to the data?
What’s in it for you (the organization)?
Can the practitioner be trusted?
3
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Data Collection and Feedback Cycle
Establish
Diagnostic
Relationship
& Plan Data
Collection
Core Activities
Collecting
Data
Analyzing
Data
Feeding
Back Data
Following
Up &
Action
Planning
4
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Collecting Data جمع البيانات
Questionnaires
Interviews
Observations
Unobtrusive Measures
االستبيانات
مقابالت
المالحظات
تدابير غير مزعجة
5
©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Surveys and Questionnaires
المسوحات واالستبيانات
Major Advantages
Responses can be quantified and summarized
Large samples and large quantities of data
Relatively inexpensive
المزايا الرئيسية
يمكن قياس الردود وتلخيصها
عينات كبيرة �…
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