OL 640 SNHU Franchise Opportunity Analysis Project & Presentation

Presentation Rubric
In a professional career, one may be called upon to conduct research and deliver findings in professional settings. No matter how extensive the research or
accurate the conclusions, a weak presentation can undermine an argument. A presentation is a tool to assist in making an argument. When creating
presentations, students develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective
manner.
Principles of an Effective Presentation:
● You may utilize a product such as Microsoft’s PowerPoint or Google Presentation to create your presentation.
● There are various template designs that you can find on the web for your presentation. However, first consider your presentation from the perspective
of your audience prior to selecting a specific style. Distracting backgrounds, large blocks of text, all uppercase fonts, elaborate font styles, grammatical
errors, and misspellings are distracting. Be consistent with the style of text, bullets, and sub­points in order to support a powerful presentation that
allows your content to be the focus.
● Each slide should include your key point(s). Do not place large blocks of text on the visual. Your presentation is not a means of presenting a short paper.
In an actual presentation you would not “read” from your slides but rather use them as prompts.
● Any notes or narration you would use in delivering this presentation to a group should be listed in the “notes” section of the slide.
● References should be listed at the bottom of the slide in slightly smaller text.
● Use clip art, AutoShapes, pictures, charts, tables, and diagrams to enhance but not overwhelm your content.
● Be mindful of the intended audience and seek to assess the presentation’s effectiveness by gauging audience comprehension (when possible).
Below are some links that offer helpful tips and examples for developing your presentations:
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Making PowerPoint Slides
Really Bad PowerPoint and How to Avoid It
10 PowerPoint Presentation Tips
Guidelines for Submission: When applicable, discipline­appropriate citations must be used.
See the next page for the Individual Presentation Rubric.
Individual Presentation Rubric
Critical Elements
Content: Inquiry and
Analysis
Organization
Critical Thinking
Visual Appeal
Narration
(Research/Writing)
Exemplary (100%)
Includes almost all of the main
elements and requirements;
provides in­depth analysis that
demonstrates complete
understanding of multiple
concepts
Slides are organized in a logical
way that complements the
central theme; transitions are
well­paced to create a natural
and engaging flow
Draws insightful conclusions
that are thoroughly defended
with evidence and examples
There is a consistent visual
theme that helps enhance
understanding of the ideas;
includes multiple types of
media
Mechanics and style ensure
clarity. Incorporates multiple
properly cited scholarly
resources
Proficient (90%)
Includes most of the main
elements and requirements;
provides in­depth analysis that
demonstrates complete
understanding of some
concepts
Slides are organized in a logical
way and transitions are paced
so that the material is easily
accessible
Draws informed conclusions
that are justified with evidence
Original images are created
using proper size and resolution
that enhance the content;
includes more than one type of
media
Mechanics and style promote
clarity. Incorporates some
properly cited scholarly
resources
Needs Improvement (70%)
Includes some of the main
elements and requirements;
provides in­depth analysis that
demonstrates complete
understanding of minimal
concepts
Slides are organized mostly in a
logical way and transitions are
paced so that the material can
be understood with focus and
effort
Draws logical conclusions, but
does not defend with evidence
Not Evident (0%)
Does not include any of the
main elements and
requirements; does not provide
in­depth analysis
Value
25
Slides are organized in a way
that is illogical OR transitions
are paced so that the material
cannot be understood
20
Does not draw logical
conclusions
25
Visually depicts topic and
assists audience; images are
proper size and resolution
Graphics are unrelated to
content and cross over each
other. Distracting, busy, and
detract from presentation
20
Mechanics and style make
narration intelligible.
Incorporates very few properly
cited scholarly resources
Several mechanical errors OR
does not incorporate scholarly
resources
10
Earned Total
100%
OL 640: Franchise Opportunity Analysis Project Guidelines and Grading Guide
Overview
For this project, you will write a Franchise Opportunity Analysis Paper. You will select a company in your local market place that has a niche, and identify what
makes it franchisable. Your paper will include an action plan in which you describe how to franchise the business. The final paper will be eight­to­ten pages in
length and should include the main elements described below. The project is divided into four milestones, which will be completed in Modules Seven, Eight, and
Nine. In Module Nine, you will submit the final Franchise Opportunity Analysis Paper and a Sales Presentation.
Objectives
To successfully complete this project, you will be expected to apply what you have learned in this course and should include several of the following course
objectives:
1. Know how to identify a business that could be franchised.
2. Assess the pros and cons of franchising a business idea.
3. Further develop the skills of observation and critical thinking.
Main Elements
The Franchise Opportunity Analysis Paper should be double­spaced, using 12­point Times New Roman font, APA citations, and 8­10 pages in length, not including
the title page and resources. The paper should contain the following main elements, in the order provided:
Summary:
Provide a short one­page overview of the paper.
Critical Points:
Include the following information about the business. Be explicit about why you think the business is franchisable.
 Name of the business
 Brief overview of the business concept
 Why is it franchisable?
o What is the niche being filled? (Use Porter’s Five Forces to explain the niche.)
o What else is similar in the marketplace (competition)?
o Who is the target market for the business?
Action plan:
Include a 12­month action plan to franchise this business.
Conclusion:
 Summarize why you think this is a franchisable business.

Why would you invest/not invest in it?
Link to website of the business
Reference list
Format
Milestone One: Review
In 7­3 Franchise Opportunity Analysis: Review, you will review the Franchise Opportunity Analysis document. There is no submission at this time, but you should
begin thinking about a company that you think could be franchised. Consider how you would franchise this business and begin developing a franchise action plan.
This activity will not be graded separately.
Milestone Two: Continue work
In 8­3 Franchise Opportunity Analysis: Continue Work, you will continue work on your Franchise Opportunity Analysis Paper. There is no submission at this time
and this activity will not be graded separately.
Milestone Three: Submit Franchise Opportunity Analysis Paper
In 9­3 Franchise Opportunity Analysis: Submit, you will submit your final Franchise Opportunity Analysis Paper. It should be a complete, polished artifact
containing all of the main elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This milestone will be
graded using the Final Project Rubric.
Milestone Four: Submit Franchise Opportunity Analysis Sales Presentation
In 9­4 Franchise Opportunity Analysis: Sales Presentation, you will submit your final Franchise Opportunity Analysis Sales Presentation. This short sales
presentation for your franchise opportunity analysis business should be no longer than four slides in length. Incorporate into the presentation the five features
that you identified in the Selling Franchises Discussion in Module Nine. This milestone will be graded using the Presentations Rubric.
Deliverable Milestones
Milestone
Deliverables
Module Due
Grading
1
Review Project Guidelines and Rubric
and begin work
Seven
No deliverable; not graded separately
2
Continue work on the project
Eight
No deliverable; not graded separately
3
Final Franchise Opportunity Analysis
Paper
Nine
Graded separately; Final Project Rubric
4
Final Sales Presentation
Nine
Graded separately; Presentations Rubric
Franchise Opportunity Analysis Paper Rubric
Requirements of submission: Written components of projects must follow these formatting guidelines when applicable: double spacing, 12­point Times New
Roman font, one­inch margins, and APA citations. The final paper should be 8­10 pages in length, not including the title page and resources.
Critical Elements
Main Elements
Inquiry and Analysis
Integration and
Application
Critical Thinking
Research
Writing
(Mechanics/Citations)
Exemplary (100%)
Includes almost all of the main
elements and requirements
and cites multiple examples to
illustrate each element.
Explores multiple issues
through extensive collection
and in­depth analysis of
evidence to make informed
conclusions.
All of the course concepts are
correctly applied.
Demonstrates comprehensive
exploration of issues and ideas
before accepting or forming an
opinion or conclusion.
Proficient (90%)
Includes most of the main
elements and requirements and
cites many examples to illustrate
each element.
Explores some issues through
collection and in­depth analysis
of evidence to make informed
conclusions.
Needs Improvement (70%)
Includes some of the main
elements and requirements.
Not Evident (0%)
Does not include any of the
main elements and
requirements.
Explores minimal issues
through collection and
analysis of evidence to make
informed conclusions.
Most of the course concepts are
correctly applied.
Demonstrates moderate
exploration of issues and ideas
before accepting or forming an
opinion or conclusion.
Incorporates many scholarly
resources effectively that
reflect depth and breadth of
research.
No errors related to
organization, grammar and
style, and citations.
Incorporates some scholarly
resources effectively that reflect
depth and breadth of research.
Some of the course concepts
are correctly applied.
Demonstrates minimal
exploration of issues and
ideas before accepting or
forming an opinion or
conclusion.
Incorporates very few
scholarly resources that
reflect depth and breadth of
research.
Some errors related to
organization, grammar and
style, and citations.
Does not explore issues
through collection and
analysis of evidence and does
not make informed
conclusions.
Does not correctly apply any
of the course concepts.
Does not demonstrate
exploration of issues and ideas
before accepting or forming
an opinion or conclusion.
Minor errors related to
organization, grammar and style,
and citations.
Value
25
20
10
20
Does not incorporate scholarly
resources that reflect depth
and breadth of research.
15
Major errors related to
organization, grammar and
style, and citations.
Total:
10
100%

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