University of Phoenix Financial Performance Challenges Discussion

Description

In Week 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.

Select and research a company that is having financial difficulties or is on the brink of bankruptcy.

Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.

Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:

  • Evaluate the company’s current financial plan,including charts and/or graphs showing financial data from the struggling company and make recommendations for improvement.
  • Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
  • Create a plan to implement the strategies you selected.

Unformatted Attachment Preview

STRCB/581 Competency 2 Assessment and Rubric
Course Title: Strategic Planning & Implementation
Competency Assessment Title: Strategic Analysis
Total Number of Points: 100
Assignment Directions
Step 1: Choose a Company
In the first Competency Assessment, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the
marketplace. Now you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.
Select and research a company that is having financial difficulties or is on the brink of bankruptcy. You may also choose to use your current employer or a
company you’ve worked for in the past as long as you have sufficient data to complete the assignment.
Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.
You can also access specific information about a variety of businesses in the University Library by searching the following databases:
•
•
•
University Library > Databases > B > Business Source Complete
University Library > How Do I > Company Information > Find Annual Reports > EDGAR (SEC Filings)
University Library > Databases > P > Plunkett Research Online
Step 2: Write an Analysis
Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the
marketplace and increasing financial performance.
Write a 750- to 1000-word strategic analysis. When writing your analysis, complete the following:
•
•
•
•
Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company and make
recommendations for improvement.
Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
Create a plan to implement the strategies you selected.
Include at least 3 sources.
Copyright 2021 by University of Phoenix. All rights reserved.
STRCB/581 Competency 2 Rubric
Page 2 of 2
Competency Assessment Rubric
Assignment/Performance Criteria
1. Evaluation of the company’s
current financial plan and
recommendations for improvement
(weight 30%)
2. Strategies for achieving sustainable
competitive advantage
(weight 30%)
3. Plan to implement the selected
strategies
(weight 40%)
Mastery
100%
Meets Expectations
85%
Not Met
0%
Comprehensively evaluated the
company’s current financial plan
from a creative and innovative
perspective, included fully relevant
charts and/or graphs of company’s
financial data, and made a
comprehensive, creative, and
innovative connection between
recommendations for improvement
and company’s current financial
state
Partially evaluated the company’s
current financial plan, included
mostly relevant charts and/or
graphs of company’s financial data,
and made a partial connection
between recommendations for
improvement and company’s
current financial state
Narrowly evaluated the company’s
current financial plan, included some
relevant charts and/or graphs of
company’s financial data, and made a
narrow connection between
recommendations for improvement
and company’s current financial state;
or did not evaluate the company’s
current financial plan, did not include
relevant charts or graphs of
company’s financial data, or did not
make a connection between
recommendations for improvement
and company’s current financial state
Thoroughly evaluated strategies for
achieving sustainable competitive
advantage in the marketplace and
increasing financial performance
from a creative and innovative
perspective
Somewhat evaluated strategies for
achieving sustainable competitive
advantage in the marketplace and
increasing financial performance
Narrowly evaluated strategies for
achieving sustainable competitive
advantage in the marketplace and
increasing financial performance or
did not evaluate strategies for
achieving sustainable competitive
advantage in the marketplace and
increasing financial performance
Created a thorough, creative, and
innovative plan to implement
strategies
Created a thorough plan to
implement strategies
Created a narrow plan to implement
strategies or did not create a plan to
implement strategies
Copyright 2021 by University of Phoenix. All rights reserved.

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