Discussion: Business Applications
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In this text, we use the term social business to refer to an enterprise using social IT for business applications, activities and processes. We sometimes say that a social business has infused social capabilities into business processes.
Social business is permeating every facet of business. There are new business models based on a social IT platform that offer new ways of connecting with stakeholders in functions such as governing, collaborating, doing work, and measuring results. In this book, we are particular about the terminology we use. Social IT is the term we use for all technologies in this space. We defi ne social IT as the technologies used for people to collaborate, net- work, and interact over the Web. These include social networks and other applications that provide for interaction between people.
Many use the term social media as an overarching term for this space, but increasingly, social media refers to the marketing and sales applications of social IT, and we use it that way. Social networks are a specifi c type of tool, like Facebook, Ning, and similar tools. Social networking is the use of these types of social IT tools in a community. As of the writing of this text, the social space is still like the Wild West; there are no widely accepted conventions about the terms and their meanings or the uses and their impacts. But we have enough experience with social IT that we know it ’ s a major force bursting on to the enterprise scene and it must be addressed in discussions of managing and using information systems.
Look in chapters for the feature “Social Business Lens” where we explore one topic related to that chapter from a social business perspective.
The reader might already be using the IoT with one or more of these apps. However, vendors tell us we “ain ’ t seen nothing yet.” The potential impact of IoT is limited by the number of objects connected and apps available to monitor and control them. As the number of devices directly connected to the Internet increases, researchers and IT
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professionals expect an exponential increase in IoT functionality and usage.15 In the coming years, Internet traffic will dramatically increase along with an explosion in the amount of information generated by these devices.
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