Discussion: Ethnic Newspapers Work
Discussion: Ethnic Newspapers Work
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Delivering Your Health Message There are many ways to deliver your health message. Some methods have been shown to work better with specific cultures. For example, promotores(as) programs often are successful with the Hispanic population, and ethnic newspapers work well with older Asian Americans. It is important to look for model programs (also known as promising practices) when designing your implementation strategy. Two interventions you may not be familiar with that have been shown to be popular among certain ethnic groups are presented in the following sections.
Promotores Promotores and promotoras are community members who promote health in their own communities. They provide leadership, peer education, and resources to support community empowerment (Migrant Health Promotion, 2005). As members of minority and underserved populations, they are in a unique position to build on strengths and to address unmet health needs
in their communities. Promotores(as) integrate information about health and the health care system into the community’s culture, language, and value system, thus reducing many of the barriers to health services. They provide peer education, support, and links to services. They also help make health care systems more responsive. With the appropriate resources, training, and support, promotores(as) improve the health of their communities by linking their neighbors to health care and social services, by educating their peers about disease and injury prevention, by working to make available services more accessible, and by mobilizing their communities to create positive change.
Organizations may refer to promotores(as) as “ promotores(as) de salud,” which literally means “ health promoters.” In English, most promotores(as) call themselves community health workers, but there are many additional labels, including:
Camp health aides
Colonia health workers
Lay health advisers
Outreach workers
Community health representatives
Indigenous or village health workers
Promotores(as) conduct outreach in clients’ homes and at community centers, clinics, hospitals, schools, work sites, shelters, and farmworker labor camps. Many promotores(as) programs focus on serving the needs of specific ethnic or racial groups, and others focus on vulnerable segments of the population or prominent health problems. Promotores(as) engage in a broad range of activities, but they share a number of common roles by providing (Migrant Health Promotion, 2005):
A link between communities and health and human service agencies
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