Assignment: Unmet Need Through Strategic Planning

Kentucky and Appalachia Public Health Training Center
Strategic Planning Workbook

Table of Contents

Orientation
Strategic Planning Model ……………………………………………………………….. 4
Syllabus ………………………………………………………………………………………….. 5
Readiness Assessment ……………………………………………………………………. 7
Getting Started
Plan to Plan ……………………………………………………………………………………. 10
Strategic Planning Data Needs ……………………………………………………….. 13
Assessing the Current Situation
Mission Development ……………………………………………………………………. 15
Vision Development ………………………………………………………………………. 17
Stakeholder Analysis ……………………………………………………………………… 20
Review Organization Mandates …………………………………………………….. 21
External Assessment: 3 Questions …………………………………………………. 23
External Assessment: Current Trends …………………………………………….. 24
Situation Assessment: Programs, Products, Services ……………………… 25
Internal Assessment ………………………………………………………………………. 26
SWOT Analysis ……………………………………………………………………………….. 27
Developing the Plan
The Strategic Initiatives Matrix ………………………………………………………. 31
Developing Goals …………………………………………………………………………… 33
Developing Objectives ……………………………………………………………………. 33
Developing Objectives Matrix ………………………………………………………… 36
Evaluation and Integration
Plan Review ……………………………………………………………………………………. 38
Communication Plan ……………………………………………………………………… 39
Evaluate and Improve the Planning Process …………………………………… 40
Evaluate and Improve Strategies ……………………………………………………. 41
Strategic Planning Resources …………………………………………………………………….. 42
Kentucky and Appalachia Public Health Training Center
Strategic Planning
Overview

Strategic Planning Model

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Strategic Planning Syllabus

Module Content Objectives Assignment
Orient-ation Prepare for strategic planning.

· Who should be on the team?

· Identify and prepare team

· Readiness assessment

 · Participants will have a road map for the strategic planning course and process · Select and prepare team

· Conduct readiness assessment

· Review ‘Getting Started’
Getting Started What is strategic planning and why should we do it?

Why is it important? What it takes

Overview of the model

Plan-to plan

 · Describe the purpose of a strategic plan

· List the critical elements of a strategic planning process

· Identify the benefits of strategic planning

· Identify reasons why strategic planning should be a priority in your organization

· Develop a plan-to plan

· Develop a communication plan and process for updating

 · Identify benefits of strategic planning for your organization.

· Develop your Plan to Plan

· Review your organization’s existing strategic plan. Talk with others in your organization about it.

· Ask: Is this plan still relevant?

· Has it been used? Why or why not?

· What are the weaknesses & strengths of this plan?

· Develop a communication plan to educate your organization

· Review ‘Assessing the Current Situation’
Assessing the Current Situation How to do strategic planning;

Process of change;

Environmental assessment;

Vision, Mission, Values

Mandates, Customers

 · Construct a process for creating a strategic plan

· Enlist the support of key individuals for creating a strategic plan

· Identify data needs for planning

· Be able to develop a vision, mission and values

 · Identify stakeholders and how you will gather information from them.

· Review your organizational mandates

· Develop Vision, mission, and values
Situation analysis

SWOT

 · Be able to conduct a situation analysis – internal and external

· Be able to develop and conduct a SWOT analysis

 · Gather data

· Conduct your SWOT

· Review ‘Developing the Plan’
Developing the Plan Analyze data

Identify strategic priorities

Develop Goals and Objectives

Develop performance measures

 · Identify strategic priorities

· Know the importance of measures

· Define the elements of a written strategic plan

· Develop goals

· Develop SMART objectives

· Identify performance measures

 · Analyze SWOT and Plus/Delta info

· Identify strategic priorities

· Develop Goals

· Develop SMART objectives

· Develop measures

· Review ‘Evaluation and Integration’
Evaluation and Integration Writing the plan

Implementation

Evaluation

Strategic plan as a foundation for succession planning

 · Identify the elements of a written strategic plan

· Describe the purpose of evaluation

· Describe the types of evaluation and associated questions

· Describe how to link evaluation results to future strategic goals/ objectives

 · Develop your written strategic plan

· Develop a process for implementation

· Determine how and when you will evaluate your Strategic plan

· Develop on-going monitoring process and timelines for integrated strategic planning

· Develop a change management plan

Strategic Planning Readiness Assessment

Barriers to Strategic Planning

What do you see as the barriers?

Barriers to strategic planning Ways the barriers can be addressed

Expected Benefits of Strategic Planning

List the benefits, direct and indirect you expect from strategic planning.

Benefits Ways to enhance the benefits

Expected Costs of Strategic Planning

List costs you anticipate (direct and indirect) of strategic planning

Anticipated Costs Ways to manage these costs

Should we proceed with strategic planning?

yes no How to mitigate “No”s
1. We have a strong sponsor
2. We have a process champion to lead the process
3. Resources are available to do this planning
4. Resources are likely to be available to implement our plan
5. The process and plan will be linked to our budgets and operational plans
6. The benefits outweigh the costs; the process will create real value for our organization and stakeholders
7. Now is the right time to initiate the process
8. The organization is ready to do strategic planning
9. The Board is ready to engage in strategic planning
10. We can enlist stakeholders in our process
Kentucky and Appalachia Public Health Training Center
Strategic Planning
Getting Started

Strategic Planning – Getting Started

Plan to Plan

After readiness has been assessed and the organization determines that it is ready to move forward with strategic planning, it is useful to develop a plan-to-plan. In other words, to think through the scope and purpose of the plan, the resources needed (including personnel) and how the organization will go about the strategic planning process. The following list of questions will help you to think through this process and develop your plan-to-plan.

1. Whose plan is this? Whole org? Sub-unit? Government agency? Community?

2. Why are we doing this?

· Response to requirements (external mandate)

· Help provide direction

· Enhance organizational capabilities

· Response to a crisis

· Help prioritize efforts

· Improve communications and public relations

· Improve effectiveness and/or efficiency

· Other:

3. Focus of this Strategic Plan: Programmatic? Internal organization?

4. What time period will the plan cover?

5. What challenges, issues, problems or concerns do we hope the planning process and the plan will address?

6. Who is sponsoring the planning process? Do they have the authority and power, resources and time?

7. Who is the point of contact for the process?

8. Who will be on the strategic planning team?

9. Do we want/need an outside facilitator?

10. Who will be involved in the review of the plan prior to and during any formal adoption process?

11. How much time are we willing to give to the strategic planning process? And how often will the planning team meet?

12. What is the expected time frame for the planning process (6 months, 12 months, other)?

13. What type of written plan do we envision?

a. Short executive summary

b. Longer more detailed plan but not including tactical and operational elements

c. A detailed plan including tactical and operational elements

d. Other

14. What resources do we need for the strategic planning process?

a. Budget

a. People

b. Information

c. Facilities for meetings

d. Consultants

e. Other

15. What criteria should be used to judge the effectiveness of the strategic planning process?

16. What criteria should be used to judge the effectiveness of the strategic plan?

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