Histories of both of Amazon.com and Yahoo.com, and determine the core business of each.The core of Amazon’s business comes from its online retail. The products sold by Amazon as a traditional retailer, most commonly as a low-cost retailer. Amazon claims to have the biggest selection of products anywhere on earth that is available through its family of websites. As the company expanded, it moved into different business models such as internet services and into manufacturing such as with the Kindle tablet. (Noren, 2013)Amazon.com was started in 1994 in the garage of the home of the company’s founder, Jeff Bezos. He was able secure funding funding of a combined amount of $140,000 from his first investors, Nick Hanauer and Tom Alburg, to help make the website. During the first month of business, Bezos fulfilled and shipped orders to all 50 states, and to 48 countries. Books were the only product available at that time. (Rushton)Bezos wanted to expand Amazon.com from just a retail website to an online community where people can come together. He succeeded in this early on when he added a feature that enabled readers to add their own book reviews for all customers to view. (Rushton)From 1997-1999, Amazon began selling movies and music to customers and opened its first international sites in the United Kingdom and Germany. The site also opened four order fulfillment centers in Nevada, Kansas and Kentucky, to handle the large mass of orders. (Rushton)The “Look Inside the Book” feature, added in 2001, was immediately popular as a tool for consumers to see if the book they were looking at would fit their needs. Later, the “Search Inside the Book” feature, added in 2003, made it possible for consumers to search key words in the text of the book. (Rushton)Later on, Amazon added the Marketplace feature, where sellers of used books could offerproducts for sale and also teamed up with many companies to offer their products through the website. (Rushton)In January 2009, Amazon reported $6.7 billion in fourth quarter 2008 sales. The companynow has fulfillment centers in 12 U.S. states and eight countries. Its headquarters are in Seattle, Washington, and the company employs more than 21,000 people worldwide. (Rushton)Yahoo.com’s business model isn’t just that of a provider of free online services, it is essentially a large internet advertising company. The web searches allow for advertisements to be targeted at an extremely specific group of people. Yahoo allows companies to pay to place ads in search results, a practice which generates much of their revenue. (Walton)Yahoo was created in 1995 by Stanford University electrical engineering students, David Filo and Jerry Yang. It was originally created as a listing their favorite sites on the web and eventually became the go to site for web surfing. Anyone who was on the internet in
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