MKT 438 ENTIRE COURSE ALL DQS AND ASSIGNMENTSMKT 438 Week 1 Defining Public Relations PaperResources: University Library, InternetWrite a 700- to 1,050-word paper in which you define PR. Include inyour paper:Explain your personal definition of PR and definitions from threedifferent sources, such as the Public Relations Society ofAmerica, textbooks, and so forth.Compare and contrast these definitions in your paper.Explain why you think there are so many different definitions ofPR.Prepare to discuss this assignment in class.Format your paper consistent with APA guidelinesMKT 438 Week 2 Team Assignment Public Relations Campaign Overview PaperResources: University Library, Internet, and the VirtualOrganizations can be found on the student website atSelect a PR scenario from the following list:An organization is planning to introduce a new product orservice in another country.An organization wants to position itself as a leader in embracingdiversity in the workplace.An organization is experiencing security issues associated withoperating on the Internet.An organization is moving one of its manufacturing facilities toanother country to maximize labor cost reductions.An organization is re-evaluating its current PR policies andstrategizing future PR campaigns. It is trying to utilize both goodcorporate citizenship (goodwill) and crisis management (ill-will)PR approaches.Select one of the Virtual Organizations that operates in yourselected scenario. This organization will be the basis for your PRCampaign.Attain your instructor’s approval before starting this project.Prepare a 1,050- to 1,750-word detailed outline of your campaignaddressing the following:Identify the selected organization’s PR issues based on yourselected scenario.Identify your target audience for the PR Campaign.Discuss ethical implications related to the PR issues.Develop a market research plan to support your PR Campaignstrategy development.Analyze how the PR Campaign will affect the marketing functionof the organization.Analyze the similarities and differences between proactive andreactive PR.Format your paper consistent with APA guidelines.MKT 438 Week 3 Functions of Public Relations PaperResources: University Library, InternetSelect an organization with which you are familiar, and identify anissue within that organization that would have both organizationaland societal implications.Write a 1,050- to 1,400-word paper in which you complete thefollowing:Explain the organizational and societal functions of PR.Identify an issue within that organization that would have bothorganizational and societal implications.For that organization, explain how you would address both theorganizational and societal audiences.Format your paper consistent with APA guidelines.MKT 438 Week 3 Learning Team Assignment Public Relations Campaign Strategy PaperResources: University Library, InternetWrite a 1,250- to 2,000-word paper in which you recommendstrategies to build media relations and generate publicity for theorganization selected in Learning Team Meeting One. Address thefollowing in your Strategy Paper:List objectives for the PR Campaign.Identify the organization’s publics.Identify the risks in the strategy.Write a media release and create a media distribution list for the media release.Develop a tactical plan utilizing at least five of the following PRtools:o Event planningo Open houseo Press conferenceo Community evento Sponsorshipo Corporate newsletter—internal or externalo Direct mailo Internet or intraneto Promotional itemso Promotions—sweepstakeso SpokespersonEvaluate the business implications of your PR Campaign.Format your paper consistent with APA guidelines.MKT 438 Week 4 Public Relations Campaign PresentationMKT 438 Week 5 Team Assignment Public Relations Campaign
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