MKT 505 ASSIGNMENT 3MKT 505 Assignment 3 – Entry Plan into International MarketThis assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper.Note: Do not use a company from a previous assignments or discussions.Use the Internet or Strayer Library to research the following components of the global company that you have chosen:· – Company Profile (History & Analysis)· – Product(s)· – Financial Status· – Market Position· – Analysis of current global operating environments· – Integrated marketing communication (IMC) Strategy· – Strengths and Weaknesses Analysis· – Sustainable Competitive Advantage(s) enjoyed by the firm· – Sources of funds for the project· – Pro-Forma Balance Sheet & Income Statement for five (5) years· – Cash-Flow StatementNote: You may also use the following resource for your research:§Financial profiles for global companies:(http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html) Write an eight to ten (8-10) page paper in which you:1. Choose a country into which the company you selected may expand.Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).2. Develop a brief profile of the country that you have chosen. The summary should include:a) Geographic and historical data regarding international businessb) Political and legal environment for conducting international businessc) Business customs and practicesd) Economic environmente) Socio-economic analysis which should include the factors of concern (e.g., population characteristics, language, GDP, taxation, personal income, labor, industries, communication networks, imports / exports, and major trading partners’ countries).Note:Refer the following resource to complete this criterion of the assignment:§A Basic Guide to Exporting Contents(http://export.gov/basicguide/eg_main_017244.asp)§Business week’s Magazine covering Global Marketinghttp://bx.businessweek.com/global-marketing/3. Ascertain the possibility and feasibility of financial distribution, and marketing partnerships for the company within the chosen country. Your research should include:
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