Section 1:Business Plan1.a. Company Description:Arcadian is a unique business and offers differentiated products to the consumers. It is offering Pina colada in almost 3 flavors, which increase its specialty and make it different from normal manufacturing companies. It is not possible to find so many flavors of Pina colada from one café or company. In addition to this, the company promises to provide Pina colada within a minute in disposable cups, which can be consumed on the go. The reason behind the product name is to stay exceptional and clarify the nature of our product with high-level vitamins and minerals. This name demonstrates that how rich this product is for the health advantages if customer searching for cool, reviving beverage with low sugar or without caffeine than this is perfect beverage.[ CITATION Rat05 l 1033 ] Product Description: It will be made of pineapple juice, coconut milk, pineapple slice, Lemon and peaches it is absolutely non alcoholic caffeinated beverage went for furnishing shoppers with an invigorating organic product drink that will give them a support of vitality, with low sugar, common foods grown from the ground which will help advance better general wellbeing decisions. Mission statement: “To Get Energy From The Nature ” 3Info iconThis preview has intentionally blurred sections. Sign up to view the full version.View Full DocumentRight Arrow IconBusiness Plan – Draft Mission demonstrates that our point is to give best normal natural beverage with most noteworthy quality. Pina colada Energy Drink is made to help customers be sound and take in day-by-day suggested supplements. 1.b. Industry analysis and trend: Soft drinks and hot drinks are usually included in the industry of non-alcoholic beverages. The soft drinks are divided into carbonated, non-carbonated water, sweeteners and flavored. The hot drinks consist of tea and coffee. The greatest competitors in this extremely competitive industry are Pepsi Co Inc. and Coca Cola Company. These two companies’ combined hold around 70% shares in the American market.[ CITATION Men03 l 1033 ] Other than these companies, other competitors are Dr Pepper Snapple Group, Cott Corporation and the Monster beverage Corporation. If we compare these two companies with those of international standing
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