IAT 2012 Cognition in design & scienceThe mental process of knowing, including aspectssuch as awareness, perception, reasoning, andjudgment.• n. That which comes to be known, as throughperception, reasoning, or intuition; knowledge.HCI is the study and planned design of human andcomputer activities. HCI uses productivity, safetyand entertainment to support and fulfill humancomputeractivities and is applied to various types ofcomputer systems, including air traffic control,nuclear processing, offices and computer gamingHow does knowledge inform design?– Simon’s Sciences of the Artificial• How can I use knowledge in my design practice?– Schön’s Reflective Practice• How is technology design special?– Arthur’s Nature of Technology: What it is and how it evolves.• How do we design interaction of technology with people?– Norman’s Cognitive Engineering• How do we build the knowledge we need to do all this?– Bloom’s Taxonomy of Educational Objectives– Perry’s Scheme of Intellectual and Ethical DevelopmentGoal: design knowledge and capabilities that willdevelop with experience• Process: apprenticeship with experienced designer– Design projects, some quite abstract– Design reviews by expert– Knowledge of materials & media• Developed for static media (e.g. architecture->buildings, industrial design -> products)• The core of most BAA/MAA programsDesigner is not the star – best design is invisible• Goal is not appreciation of designers, reviews frombloggers or tech writers• Goal is to make your user “feel like a hero!”• Business management has “servant leaders”, SIATHCI should train “servant designers” for applicationswhere overall performance is critical• IAT201 focus is on cognitive performance of users
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