Module 4-CasePRICECase AssignmentModule 4-CasePRICECase AssignmentTo start off this assignment, first make sure to review the requiredbackground materials carefully and make sure you have a solidunderstanding of the various pricing strategies and when they are typicallyused. There is also a listing of optional readings that may help you withthe concepts and could serve as useful references for this assignment.Once you have finished reviewing the background materials, think carefullyabout the following situations and write a four- to five-page paperdiscussing what pricing strategy you would recommend in each of thesituations. For each recommendation, make sure to explain yourreasoning and to cite one of the required background readings in supportof your recommendation. Make sure to cite at least three sources from thebackground materials in your paper:1. A company has developed a new 3D television with outstandingdisplays. The company has a patent on a new technology that doesn’trequire glasses to see the 3D effect and has a display far better thanthose of any competitor’s 3D televisions. The company still has tocompete with other television manufacturers, but because of the patentand superior technology it is likely to have a large advantage in the 3Dtelevision market for at least a year or two.2. A brand new company has developed a new dishwater detergent whichis comparable to other major brands in quality, but the company hasdeveloped a new manufacturing technology that over a period of timeshould be able to produce detergent at a cheaper cost than anycompetitor. The cost of the new manufacturing equipment was high, butonce the equipment is paid off it should be very cheap to produce eachbottle of detergent.3. You have just opened up a new electronics shop and Apple will bereleasing their latest iPhone in a few days. You are confident that oncecustomers come into your shop they will be impressed with your largeselection and knowledgeable and friendly sales staff and will becomeListenPage 1 of 2https://tlc.trident.edu/content/enforced/79044-MKT301-OCT2016FT-1/DW4Mod%20-%… 11/17/2016Privacy Policy | Contactloyal customers. However, given the nearby location of Best Buy andother popular electronics shops it will be a challenge to get customersinto your shop. So the first big pricing decision you have to make iswhat to charge for iPhones.4. You have started a new fashion company, and your partner in thisbusiness is one of the top designers in Italy. You and your businesspartner’s plan is to become known as one of the premier manufacturersand designers of blue jeans in the world, and hope to have a very highend brand well known among the wealthy and fashion conscience.Assignment Expectations• Answer the assignment questions directly.• Stay focused on the precise assignment questions, and don’t go off ontangents or devote a lot of space to summarizing general backgroundmaterials.• Make sure to use reliable and credible sources as your references.Articles published in established newspapers or businessjournals/magazines are preferred. If you find articles on the internet,make sure it is from a credible source.• Reference your sources of information with both a bibliography and intextcitations. See the Student Guide to Writing a High-QualityAcademic Paper, including pages 13-14 on in-text citations. Anotherresource is the “Writing Style Guide”, which is found under “MyResources” on the TLC portal
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