Identify your key message to both internal and external stakeholders. Illustrate your key points using visualizations.

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Competencies

In this project, you will demonstrate your mastery of the following competencies:

  • Utilize information from industry and scholarly sources to inform problem solving and decision making
  • Analyze quantitative and qualitative data to solve problems and make decisions that impact organizations and their
    stakeholders
  • Communicate professionally to diverse internal and external audiences

Scenario

Your presentation to the leadership panel of your company was well received. Now you must create a presentation for a wider audience—stakeholders from inside and outside the company—and include your decisions and recommendations, which were approved by the leadership panel. Remember that your presentation must convey professionalism and be visually appealing as well as informative.

Directions

Create a presentation of your research and data findings from Project Two including your decision and rationale.

  1. Construct a professional business presentation for internal and external stakeholders.
    1. Identify your key message to both internal and external stakeholders.
    2. Illustrate your key points using visualizations.
    3. Tell your story.
    4. Specifically include the following in your presentation:
  2. Communicate your decision about diversification based on your analysis of the data and research.
    1. Use visualizations to tell the story of the (quantitative and qualitative) data.
    2. Determine the likelihood of success based on the data and research collected.
    3. Discuss the impact that moving to the new industry will have on the organization and its internal and external stakeholders.
  3. Detail your recommendations for moving forward.
    1. Summarize findings of the research performed.
    2. Include research conclusions and reasoning.
    3. Describe the rationale behind your recommendations.

What to Submit

To complete this project, you must submit a Powerpoint presentation of 10 to 15 slides including speaker notes. Sources should be cited according to APA style.

Project Three Rubric

CriteriaExemplary (100%)Proficient (85%)Needs Improvement (55%)Not Evident (0%)ValueConstruct a Business Presentation: Identify Your Key MessageExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerKey message is clearly identified to both internal and external stakeholdersShows progress toward proficiency, but with errors or omissions; areas for improvement may include key message that does not address internal or external stakeholdersDoes not attempt criterion10Construct a Business Presentation: Illustrate Your Key PointsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerKey points are clearly illustrated with visualizationsShows progress toward proficiency, but with errors or omissions; areas for improvement may include key points that are incomplete or not visually depictedDoes not attempt criterion10Construct a Business Presentation: Tell Your StoryExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerStory is easily understoodShows progress toward proficiency, but with errors or omissions; areas for improvement may include story that is incoherent or not easily recognizedDoes not attempt criterion10Communicate Your Decision About Diversification: Use Visualizations to Tell the Story of the (Quantitative and Qualitative) DataExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerUses visualizations to tell the story of the (quantitative and qualitative) dataShows progress toward proficiency, but with errors or omissions; areas for improvement may include visualizations that do not tell the story or are not of both qualitative and quantitative dataDoes not attempt criterion10Communicate Your Decision About Diversification: Determine the Likelihood of Success Based on the Data and Research CollectedExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDetermines the likelihood of success based on the data and research collectedShows progress toward proficiency, but with errors or omissions; areas for improvement may include determinations that are not based on data or researchDoes not attempt criterion10Communicate Your Decision About Diversification: Discuss the Impact That Moving to the New Industry Has on the Organization and Its Internal and External StakeholdersExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDiscusses the impact that moving to the new industry has on the organization and its internal and external stakeholdersShows progress toward proficiency, but with errors or omissions; areas for improvement may include missing components or cursory discussionsDoes not attempt criterion10Detail Your Recommendations: Summarize Findings of the Research PerformedExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes findings of the research performedShows progress toward proficiency, but with errors or omissions; areas for improvement may include summary that is missing components or is incompleteDoes not attempt criterion10Detail Your Recommendations: Include Research Conclusions and ReasoningExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIncludes research conclusions and reasoningShows progress toward proficiency, but with errors or omissions; areas for improvement may include incomplete discussion of conclusions or reasoningDoes not attempt criterion10Detail Your Recommendations: Describe the Rationale Behind Decision and SolutionsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDescribes the rationale behind decision and solutionsShows progress toward proficiency, but with errors or omissions; areas for improvement may include descriptions of rationale that are missing key components or rationale that is incohesiveDoes not attempt criterion10Articulation of ResponseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerClearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purposeShows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readabilitySubmission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas5Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution5Total:100% 

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