Part A – 6 Points
Briefly explain three actions UND could take to become a green marketer.
Part B – 9 Points
Identify an organization you believe UND could work with on a cause-related marketing program. Keep in mind, UND is the non-profit organization in this example. Briefly describe how this partnership represents an example of cause-related marketing for the for-profit company you’ve selected. Do you see any potential negative outcomes for either party from the proposed collaboration? If yes, what are they? If no, why?
Part A – 4 Points Briefly describe how the advent of social media has changed the way potential college students learn about and interact with prospective schools.
Part B – 5 Points Briefly describe the role you anticipate American Values wlll play in shaping the marketing actions of UND over the next 5 years.
Part C – 5 Points Briefly describe how you believe the growth in ethnic markets will impact UND over the next 5 years.
Part C – 10 Points How will the current economic fears, i.e., inflation, decreasing purchasing power and consumer incomes plus fear of recession impact an educational institution like UND? Using the Market Concept discussed in Chapter 1, what actions would you recommend UND take to maintain existing and attract new students?
Part D – 6 Points What technological developments do you feel will have the largest impact on UND over the next 5 years? Why did you select these? Note: You can’t cite Zoom as a trend impacting UND.
Part A – 10 Points Thinking back to you selection of UND as the university you planned to attend, do you believe UND exhibited the characteristics of an organization with a Market Orientation? Why do you say that? Part B – 5 Points Do you think UND is in the Societal Marketing Orientation stage or is it simply in the Market Orientation stage? Why?
Part A – 16 Points briefly discuss how UND could use each quadrant of Ansoff’s Opportunity Matrix to attract more students to the school. Part B – 12 Points Identify current UND academic programs you would place into each quadrant of the Boston Consulting Group Grid. Briefly describe the issues you considered in deciding where to place a program.
Part C – 4 Points Based on your answer in Part B, identify a program you would: Build Hold Harvest Divest
Part D – 8 Points Assume you are responsible for setting UND’s marketing objectives. Identify and explain the characteristics an objective has to possess for it to be useful as part of a marketing plan.
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