brand touchpoints that helped guide you in this purchasing process

Unit 2 Discussion (MKT500 Marketing Management)

Think about a recent purchase that you made. Or, think about a purchase that you plan to make.  Tell us why you made or are planning to make this purchase.

• Now describe five brand touchpoints that helped guide you in this purchasing process.  Remember that a brand touchpoint is an interaction,      exposure or communication between a brand and a consumer.  How      important or influential was each of these touchpoints in your decision.
• This      should be a 300 – 500-word discussion

Unit 2 DB: Nutrition Labels (BIO150 Nutrition)

Look at the nutrition labels for the two nutrition bars below, also paying close attention to the ingredient lists provided in each. Answer the following questions:

• What      is the difference between total sugars and added sugars? How do the total      sugars and added sugars differ in these two bars?
• What      are the biggest differences in the ingredient lists in these bars?
• Choose      one ingredient that you have not heard of from the list from either bar.      Explain to the class what the ingredient is and what its purpose is.

Blueberry Rx Bar:

Kellogg’s Soft-baked Bar:
Bottom of Form

Unit 2 Discussion: Identity Theft (ACC315 Fraud Prevention & Examination)

Identity theft refers to all types of crimes in which someone wrongfully obtains and uses another persons personal data in some way that involves fraud deception, typically for economic gain.

A classic example of identity theft is a bank fraud that occurs when the fraudster obtains a loan from a financial institution by impersonating someone else. The criminal pretends to be the victim by presenting an accurate name, address, birth date, or other information that the lender requires as a means of establishing identity. The lender has no easy way to discover that the person is pretending to be the victim, especially if an original, government-issued id can’t be verified (as is the case in online, mail, telephone, and fax-based transactions). The criminal keeps the money from the loan, the financial institution is never repaid, and the victim is wrongly blamed for defaulting on a loan s/he never authorized.

Other examples include:

• Going on spending sprees using      the victims credit and debit card account numbers to buy      “big-ticket” items like computers that they can easily sell.
• Opening a new credit card account, using your      name, date of birth and SSN. When the fraudster uses the credit card and      doesnt pay the bills, the delinquent account is reported on your credit      report.
• Calling your credit card issuer      and, pretending to be you, ask to change the mailing address on your      credit card account. The imposter then runs up charges on your account.      Because your bills are being sent to the new address, it may take some      time before you realize theres a problem.
• Open a bank account in your      name and write bad checks on that account.
• File for bankruptcy under your      name to avoid paying debts theyve incurred under your name, or to avoid      eviction.
• Give your name to the police      during an arrest. If theyre released from police custody, but dont show      up for their court date, an arrest warrant is issued in your name.

1. What controls can one incorporate to prevent identity theft?

2. Which of these do you utilize?

3. Have you or someone you know ever been a victim of identity theft? If so, describe.

(ACC305 Analysis of Financial Statements)

Choose a publicly traded company that interests you. Next, locate their EPS and disclosures. Share the link where you found your information.

Discuss the following:

1. What does a company’s EPS mean      to you?
2. After locating their EPS, would      you be interested in investing in this company? Why or why not?

Unit 2 Discussion: Ethics Case 108 Research and development LO108 (ACC340 Intermediate Accounting II)

Mayer Biotechnical, Inc., develops, manufactures, and sells pharmaceuticals. Significant research and development (R&D) expenditures are made for the development of new drugs and the improvement of existing drugs. During 2024, $220 million was spent on R&D. Of this amount, $30 million was spent on the purchase of equipment to be used in a research project involving the development of a new antibiotic. The equipment likely will be used on only this one project.

The company president has asked the controller to make every effort to increase 2024 earnings because in 2025 the company will be seeking significant new financing from both debt and equity sources. I guess we might use the equipment in other projects later, the controller wondered.

Required:

Assuming that the equipment was purchased at the beginning of 2024, how much should the controller record for research and development expense in 2024?

1. What amount would be reported for research and development expense in 2024 under the controllers alternative assumption that the equipment will be used for other projects evenly over five years?

2. Does the need for financing justify the controller making the alternative assumption in requirement 2?