For both assignments, no more than two pages for each assignment. Yes, you may use the same references or articles to help answer both questions. Post in separate sections as directed. As for the Assignment 2, this provides more of your thoughts on how to approach the problem. As for the Blog, that is more of an annotated bibliography with some analysis of how these are useful in the project.
Assignment 1 (blog)
Tell the class what industry you work in.(education) Look at the instructions for the Course Project. Describe 2-3 possible topics that interest you for the project. Find at least one journal article (cite appropriately) and provide a short summary of the research you found. Explain how you feel it is applicable to this course and/or the topics you chose. Address the issues of ethical leadership and/or corporate social responsibility.
Assignment 2
For this course project, you will be investigating a contemporary marketing problem or issue that has global implications. At the same time, you may be able to participate in some of the opportunities provided by various marketing associations. If you choose to participate in those activities, be aware that it is strictly voluntary and will not affect your grade. However, the contests offer suggestions for current marketing research topics. You may select a topic from one of the websites or you may select a topic of your own. The only requirements are that the issue needs to have implications for businesses or organizations in a global business environment, and it needs to contain a perspective on ethical leadership and/or corporate social responsibility (CSR). Note that the websites and information may need to be updated after 2020. You will need to look at the websites for updates.
Discussion 2 (250 – 300 words)
Assume that you have been asked by the president of your organization to devise a systematic approach to scanning the market for trends related to your business; the president does not want to be surprised by major market or competitive developments. What would you recommend? (be sure to state your industry.)
Businesses that successfully compete in a dynamic market environment must keep their eyes and ears open to changes in the marketplace. Trends can indicate where your company needs to focus its attention, which products and services it should develop, and how it should change operations. By systematically scanning the market for trends related to your business, you’ll be able to stay ahead of competitors who haven’t yet spotted these critical signals.
Trends are changes in the way people live, work or think. They can be positive or negative, long-term or short-term, global or local.
To identify trends that could have an impact on your business you need to understand:
The first step to finding relevant information is a thorough search of both traditional and online sources. You will want to look at the following types of sources:
Use insights from competitors and other businesses.
The first step to developing a systematic approach to scanning the market for trends related to your business is checking the credibility of your sources of information. This means checking out their background and credentials, as well as their reputation in their field. You can also check references from other people who have worked with them or know them personally.
The next step is to determine what kind of information you want from each source before making any judgments about it being accurate or reliable enough for your purposes. If you’re looking for general trends, then it might be best just to take whatever comes up on Google searches; if on the other hand, there’s something specific that needs more research (and thus better insight), then using multiple sources will help provide that context by providing different perspectives and viewpoints on similar subjects
It is important to keep your team informed about significant changes or trends in the market environment. The more they know about these developments, the better they will be able to respond when they do occur.
Systematically scanning the market for trends related to your business allows you to stay ahead of the competition.
The best way to stay ahead of the competition is by keeping yourself up-to-date with current events, particularly those that have an impact on your industry or business. This can be done through reading industry publications and blogs, as well as attending conferences and networking with other professionals in your field.
The key to successfully implementing a systematic scanning strategy is to have an understanding of your business. This means looking at trends that can have an impact on your business, identifying relevant information in both traditional and online sources, using insights from competitors and other businesses, checking the credibility of your sources of information before you use them, alerting your team to any significant changes or trends in your market environment by conducting regular reviews with stakeholders who work closely with operations managers.
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