steps in the high-level value chain required to fulfill the customer requirements

Operations are composed of many different processes to fulfill customer needs and requirements. The value chain is a higher-level view of those processes from a customer view. In order to meet customer requirements like quality and cycle time, organizations need to identify the value chain, subprocesses and measures needed to meet the customer needs.

Consider a process from an organization you are familiar with. In 500 words, complete the following:

  • Identify the steps in the high-level value chain required to fulfill the customer requirements from beginning to end.
  • From the high-level value chain steps, identify the operational subprocesses.
  • Identify those metrics that the organization should monitor at both the value chain level and subprocess level.
  • Based upon the process you described above, if an organization needs to improve a process within the value chain, how would you analyze the process and metrics to know that the process is not working
  • Explain what steps the organization could take based upon your analysis for value chain improvement.

Identify the steps in the high-level value chain required to fulfill the customer requirements from beginning to end.


The value chain of a product is the series of steps in which value is created for customers. It starts with the customer, who buys from retailers, who sell to manufacturers and so on until reaching the end user. The chain then continues as customer demand drives innovation and growth for each step along the way.

The customer buys from retailers.

The customer is the end user of the product or service.

The retailer sells to the manufacturer, which then sells the product or service directly to customers.

The distributor sells directly to retailers and resellers.

Retailers sell to manufacturers.

Retailers sell to manufacturers.

Manufacturers sell to distributors and retailers.

Retailers sell to customers

Manufacturers then sell to distributors and retailers.

The process of value chain can be broken down into five steps:

  • Manufacturers then sell to distributors and retailers.
  • Distributors and retailers sell to customers.
  • Distributors and retailers buy from manufacturers.

Chain of events in which value is created for customers

The value chain begins with the customer and ends with them. Customers buy products from retailers, who sell them to manufacturers, who then sell their goods to distributors and retailers.

Each step along this chain has its own set of challenges:

  • Retailers must differentiate themselves from other retailers in order to attract customers’ attention and make sales; they also need to keep up with changing consumer tastes so they can stay competitive in an ever-changing retail environment.
  • Manufacturers must determine which materials are most profitable based on cost vs quality—for example if it’s cheaper for them to buy steel than aluminum when making a specific product then maybe they should use steel instead since aluminum doesn’t hold up well under heavy use environments like construction sites where people often put tools down onto surfaces made out of either material (hardwood floors).


The value chain is a great place to begin your analysis of the customer requirements. It’s also important for ensuring that you are meeting their needs and expectations, but it doesn’t have to be the only step in this process! You can look at other options as well if these three don’t fit your company perfectly or give you an opportunity for improvement on any one of them.

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