Suppose that you are part of a virtual team and must persuade other team members on an important matter (such as switching suppliers or altering the project deadline).
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If you’ve ever tried to convince someone, especially a friend or family member, then you know how difficult it can be. You might have even had some success using persuasive letters in your own life! But if not, don’t despair–these days there are many ways to persuade people without being pushy or demanding. In fact, when done right, persuasive letters can help get your point across without coming off as rude or aggressive. So let’s take a look at how this works:
Your letter should be concise. The shorter the better, and the fewer words you use in it, the more likely that people will read your letter and respond.
Your letter should be clear about what you want from them and how they can help you achieve this goal.
It’s important to avoid repetitive language such as “you” or “we.” This is because it makes it easy for someone else reading this email not just to skim over but also to ignore your message altogether since there is nothing particularly interesting about hearing another person say “I’m writing this email” over and over again! Instead try something like:
Use active verbs to express your ideas.
You can use a few sentences to explain why you need something. For example, if you’re trying to get someone’s attention and they’re not listening, try saying:
“I’m sorry, but I need your attention now.”
That may be all it takes for them to listen!
The best way to maximize your persuasiveness is by ending with a specific request for action. If you want them to do something, tell them what to do next!
You can use any number of techniques when ending an email or letter: include a deadline or time frame; ask for an action but don’t give any details (like “please respond by Friday”); provide some information that helps the reader make their own decision–for example, providing links or materials on how they might improve their life situation if they choose this path.
If possible, give clear instructions on which actions need taken next (“If you’re interested in learning more about [insert topic], please call/email/write me back soon!”). Don’t assume your readers will remember everything you’ve said–it’s helpful if there are reminders at the end of each section so people don’t forget what needs doing!
You may be wondering how to get what you want without being pushy or demanding. Persuasive letters can help you get your point across in a way that makes the other person feel like they are in control of the situation.
The first thing to remember is that this isn’t an opportunity for you to demand anything from your target audience; rather, it’s more about providing information and letting them make their own decision based on what they learn from reading it. When writing a persuasive letter:
When you’re writing a persuasive letter, remember that it’s not just about the words. It’s also about how they are presented. You need to use active verbs and make clear when you are providing information and when you are requesting action. Avoid using an entire paragraph to explain why you need something; offer a solution, but keep it simple and direct. Always end with a request for action by including datelines, signatures or other personalization details that make the recipient feel like they’re getting something special from this person (or company).
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