In MS Word, write the 3 page marketing plan and sales strategy section of your business plan, in which you:
If you’re looking to market your business and create a sales strategy, this guide will show you how.
The first step to creating a marketing plan is to define the problem at hand. What are you trying to solve? What pain points do your customers have? Before you start writing any content or designing any marketing materials, ask yourself these questions:
Once you’ve answered these questions, it’s time for some research! If possible, try talking with people who’ve been through this process before—people who have similar goals as yours and have found success in reaching them (or at least someone close enough). The more knowledge we can get about what other people are doing well or poorly (and why), the better equipped we’ll be as marketers ourselves.
The marketing plan and sales strategy are two different documents. Marketing plans describe the overall strategy for your business, including all of its components. Sales strategies focus on how you’ll implement this strategy in order to achieve specific results and goals.
The marketing plan should include an explanation of why you’re creating it, what benefits it will bring to customers or clients, who will benefit from it (e.g., employees), who is responsible for creating it (management), when they plan on using this document again next year (or sooner if needed), etc…
To sum up, marketing and sales are two sides of a coin. You need both to build your business, but they work in different ways. So before you start writing your marketing plan or even think about hiring someone else do something first: figure out what kind of person would be the best fit for your company and then get them on board with whatever strategy you choose.
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