Write about one current advertisement and indicate at least three techniques being used in the ad to promote the product.

5.1 Advertising (Discussion Forum)

How does advertising work? You might think that advertising does not work on you but if you think about it, you can probably come up with at least one product you tried because of advertising, or one store you checked out. If advertising did not work, there would not be advertisements everywhere and companies would not invest so heavily in advertising. Advertisers use a number of techniques to persuade such as celebrity endorsements or claims of limited supply. There is a current product being advertised on TV where you are told to call in the morning or the evening based on the first letter of your last name in an effort to establish the exclusivity of the product. Write about one current advertisement and indicate at least three techniques being used in the ad to promote the product. To earn full credit for this activity, you must also comment on another post indicating how effective you think the ad described is.

be something like tossing a ball into a basket on the floor, or tying and untying a pair of shoes or winding an unwound fishing rod or inserting pegs into a peg board. Time each individual working alone to complete the task or for how long to do a certain number of repetitions.

Then compare this with the time taken when the individuals compete against each other. Ideally do this for a few pairs and see whether there is a social facilitation effect. Share your findings on the Discussion Forum.

PART A

Throughout the online course material there are Learning Activities. Choose from those marked “(Discussion Forum),” follow the specific instructions provided, and post in the appropriate forum.

Each posting should be approximately 200 words. Relate your answer to the course content. Answers which have no reference to topics covered in the module will not receive marks.

PART B

Response

Read your classmates’ postings on the same topic as you wrote and respond to one of them within one week of the initial posting deadline. Your response should be approximately 100 words. Remember that students come from all walks of life and a wide range of backgrounds so write in a respectful manner and be sure that your responses are supportive and non-judgmental even when you are questioning or challenging a point. Also provide evidence if you have a different perspective or experience.

Write about one current advertisement and indicate at least three techniques being used in the ad to promote the product

Introduction

In this current advertising campaign for a new brand of dog food, I have found three techniques being used to promote this product. These include: 1) Interior decorator’s art; 2) Use of color and lighting effects, including the background neutral colors; 3) Use of contrast to create focus on the main selling point (the product) in advertising copy.

Introduction

The introduction should be a brief overview of the topic, including a statement of the problem or question to be addressed and an explanation of why it is important. You could also include an explanation of why your research method or design is appropriate for addressing this problem.

The introduction should also include information about how you will collect data and analyze that data, as well as any other relevant background information that might help readers understand what they are reading more easily.

Techniques

• Artwork and design are used to create the mood of the ad.
• Color, lighting and contrast are all used to add emphasis on the main selling point (the product).
• Voice overs can be used to emphasize a key idea or concept in an ad.

1. Interior decorator’s art

• Use of color and lighting effects, including the background neutral colors.
• Use of contrast to create focus on the main selling point (the product) in advertising copy.
• Use of voice overs to emphasize a key idea or concept in an ad.

2. Use of color and lighting effects, including the background neutral colors

In this advertisement, the use of color and lighting effects is used to create a mood. The background neutral colors are used to create a sense of relaxation, which is important for any product that you want your customers to buy.

The use of color and lighting effects is also effective in creating feelings like warmth, coziness, and calmness.

3. Use of contrast to create focus on the main selling point (the product) in advertising copy

Contrast is the difference between two or more things. It can be used in both print and digital advertising, with some brands using it to make their product stand out from the background.

Contrast can be used to create focus on the main selling point (the product) in advertising copy, such as:

• A big red arrow pointing at an image of a car with an exclamation mark next to it draws attention away from other elements and towards the product being advertised; this creates contrast with its surroundings

4. Use of voice overs to emphasize a key idea or concept in an ad

Voice overs are spoken or sung messages that are recorded and used in radio and television advertisements. They can be used to provide additional information about the product or service being advertised, but they also have been known to help emphasize a key idea or concept in an ad.

For example: A voice over might say something like “This product is designed for people who want their hair healthy and shiny.” This could be used as an example of how this particular shampoo helps preserve your hair’s health by making it look shiny after just one use!

5. Use of sound effects and music to heighten emotions or approach tone of voice in advertising copy

• Sound effects and music can be used to heighten emotions, create a sense of urgency and add suspense to an ad.
• Music can be used to create nostalgia or evoke feelings of belonging.
• Sound effects are often used in ads that portray technology as something exciting, new and exciting (e.g., smartphone).

Here are three techniques being used in this current advertising campaign for a new brand of dog food.

• Use of color and lighting effects. The background neutral colors and contrast in this ad set up the main selling point (the product) for you, so it’s important to emphasize this with your writing.
• Use of voice overs to emphasize a key idea or concept in an ad. In this case, there’s a single voice over that tells us what kind of dog food we should buy—this is important because if you don’t know what kind you need/want/should be feeding your pet, then how else can anyone else find out?

Conclusion

I think this is a great example of how a company can use its investment in advertising to increase sales and improve customer satisfaction. The ad’s design is simple and modern, but it also uses color and lighting effects in interesting ways that make it feel like something special for its users. I especially like how they used music as part of this campaign; having the sound of their product being made has an emotional impact on people—especially when combined with other techniques like voice overs or shots showing off actual products being made on factory lines!