Audience is your primary consideration in many types of nontechnical writing. You may choose either a one or two-page print or digital advertisement (due to the nature of this assignment, each ad needs to be a substantial one) found on the web, for two car makers, computer manufacturers, cell-phones, etc. For example, Lexus versus Toyota, iPhone versus Galaxy, Nike versus Adidas, etc.
In a memo to your instructor, contrast the audiences for the two ads according to things like sex, gender, age, economic means, hobbies, interests, leisure activities, etc. When choosing these ads make sure to focus on how the appeals to reason, emotion, and credibility are discussed or portrayed. In contrasting the two audiences, consider the explicit information in the ads-the writing-as well as the implicit information-hidden persuaders such as background scenery, color, lighting, angles, and the situation portrayed by any people
Photographed. Keep in mind that your purpose is to contrast the two audiences, not merely to describe the content of the ads or their designs. Along with your memo, provide the web address links to the online advertisements of the two products.
Memo Format:
Use this format as an example for composing this audience analysis memo. Be sure to:
use 12-point Times New Roman font
single-space with double space between paragraphs
address the memo to me
Subject title must alert the reader to the clear purpose of the memo, particularly regarding the specific ads memo must have multiple sections (paragraphs) including one devoted to contrasting the two ads be sure to consult the grading rubric for this assignment
The two ads we are going to compare are for a cleaning company. The first is for an older woman and the second is for a younger man. Both of these people have different reasons for taking on the job that they are being advertised for, but I want to look at some of those differences and how they may affect your decision about whether you want to hire one or not.
Leisure activities
As you can see, the age groups are very different. The younger audience is more likely to be interested in car ads, while the older crowd tends to be more health-conscious and concerned with their aging bodies.
In your memo, compare and contrast how these two ads appeal to their respective audiences by looking at things like sex, gender, age, economic means etc..
Gender differences
For the past few decades, advertisers have been trying to portray women as more capable than men. The issue with this is that it can be seen as a form of sexism and discrimination against men. In fact, there are some commercials in which women are portrayed as being stronger than their male counterparts (for example, when a woman lifts up an industrial-sized metal weight). This type of advertisement does not help promote equality between genders because it portrays one gender as inferior or superior to another based on their physical appearance or ability.
The ad for the company that sells cars is aimed at people who can afford to buy a car. This ad is placed in magazines where people with high incomes are likely to read it and see it (for example, on the front page of the New York Times).
The ad for the computer store is aimed at people who can afford to buy computers. It’s placed in magazines where people with middle-class incomes are likely to read it and see it (for example, on page 3).
The furniture store wants its customers’ attention because it offers quality goods at good prices; therefore they will pay attention when they see this advertisement because they know what good quality means when buying furniture as opposed to other types of items such as clothes or electronics etcetera…
Hobbies are a great way to relax, and they can be expensive. You might have a hobby you love doing because it’s relaxing or fun, but if the cost is too high for your budget or time constraints are limiting what you’re able to do in that hobby, then maybe it isn’t worth pursuing.
If you want to learn more about hobbies and how they work, check out this article on The Atlantic!
Interests are things that you enjoy doing. You may have interests in a specific subject, or perhaps you’re passionate about many things. It could be something as simple as watching sports or playing video games; it could also be something more complicated like becoming an artist or helping others who need it.
If you don’t already have interests in mind, here are some ideas:
In some cases, your instructor may have given you a list of topics that she or he wants to cover in the course. In this case, think about what hobbies or interests are most relevant for this audience and use them as examples for your ad copy. For example:
Having a clear understanding of your audience is just one step toward creating an effective ad. It’s also important to know how you will use your ad—what it will accomplish, where viewers are likely to find it, and what kind of information or product should be included in each spot. This can help you decide what type of message should go into each one so that they work together as a cohesive unit!
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