Sun Tzu, the brilliant Chinese general and premier military strategist, lived 2,400 years ago. He wrote a book called The Art of War. His sayings and notes reflect a wonderful relevance to todays strategic management of business, as well as the art of achieving a competitive advantage. The theme of the book is that war is won not through strength but through skillful manipulationa victory of the writing brush and brains over sword and strength (Shlapentokh, 2006).
Examine this quote from Sun Tzu: Thus those skilled in war subdue the enemy’s army without battle….They conquer by strategy. How would you relate this to business policy and strategic management? Discuss your thoughts regarding this quote in approximately 500 words include a reference page.
Sun Tzu was writing during a time of war, but his strategies can easily be applied to modern-day business. His advice focuses on deception, planning ahead, and using your opponents’ strengths against them. This is particularly useful advice for those selling products that are hard to distinguish from one another–such as food or clothing items. Sun Tzu advises that a skilled general does not engage in battle but achieves victory through planning and subterfuge:
Sun Tzu was writing during a time of war, but his strategies could easily be applied to modern-day business. His strategies were based around deception and planning. He wrote that:
“The art of war is of vital importance to the State; it is a matter of life and death, a road either to safety or to ruin.”
The best way to pick up the enemy’s army is by feigning an attack and then capturing it without bloodshed.
This is a great example of deception in warfare, which is a key tenet of Sun Tzu’s strategy. In order to achieve victory over your opponent, you must use strategy to overcome them.
Sun Tzu uses this same tactic when he writes: “Thus those skilled in war subdue the enemy’s army without battle.”
Sun Tzu’s strategies were based around deception, so they would work extremely well for a company that sells products that are hard to distinguish from one another. The strategy is to use your competitors’ weaknesses against them, and it’s easy to see how this could apply to the modern business world.
Sun Tzu advises that a skilled general does not engage in battle but achieves victory through planning and subterfuge. This means you should always be working on your product or service improvement strategy, instead of spending all of your energy trying to get customers by fighting off competitors with advertising campaigns or other methods like price wars (which don’t really work).
Sun Tzu advises that a skilled general does not engage in battle but achieves victory through planning and subterfuge. He uses deception, subterfuge, and intelligence to win over the enemy’s army.
Sun Tzu’s strategies are based around deception, planning and subterfuge.
Sun Tzu’s strategies can be applied to many different types of situations. For example, you could use the principles of “subduing an army without battle” to create a marketing strategy that reduces the number of customers who visit your website but does not require them to buy anything.
Another example would be using “divide and conquer” in selling products or services by offering discounts on certain products (or groups) if a customer signs up for an account at your company’s website, as well as adding additional services such as video tutorials, webinars and more.
Sun Tzu’s strategies are still relevant today, and they can be applied to many different situations. For example, if you have a product that has no distinguishing features or characteristics then Sun Tzu’s philosophy would work perfectly well for you! In addition to this example being applicable in business, it is also applicable to life outside work as well. In other words – if we plan ahead then we will always succeed at whatever goal we set out for ourselves.
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