Weekly Assignment:
In your textbook Business Research Methods 9th edition:
-Analyze and answer Chapter 4 Questions for review and critical thinking:
1. List five ways that business research can contribute to effective business decision making.
2. Define business opportunity, business problem, and symptoms. Give an example of each as it applies to a university business school.
6. What is an experimental manipulation? A business researcher is hired by a specialty retail firm. The retailer is trying to decide what level of lighting and what temperature it should maintain in its stores to maximize sales. How can the researcher manipu-late these experimental variables within a causal design?
Assignment must have at least 500 words and be written in APA style. Assignment must have at least 3 external references with corresponding in-text citations. All assignments must be submitted through blackboard. ***Review the grading rubric***
List five ways that business research can contribute to effective business decision making.
Business research is the process of gathering information and data to make a decision. It is important for business leaders to be able to make sound decisions based on accurate and reliable information. This essay will discuss five ways that business research can contribute to effective business decision making.
The first way that business research can contribute to effective business decision making is by providing evidence-based data. Evidence-based data refers to any piece of information that has been proven through empirical testing or experimentation, as opposed to being based on intuition or personal opinion. When conducting a study, it is important that you use valid and reliable instruments in order for your results to be valid and reliable as well (“What Is Research?”). If the instruments used are not valid, then your results may not be accurate or reliable either because they may not accurately reflect what actually happened or because they may have been affected by other factors outside of the study itself such as random chance (“What Is Research?”). In addition, when analyzing your data you should also consider how well it fits with other pieces of evidence from different studies (“How Do We Know What Works? A Critical Approach…..
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