You are strongly encouraged to perform additional research to supplement your analysis (above and beyond the assignment details). Using the course materials as references will be considered additional research.
Your paper should be 12 font, Times New Roman, double spaced. To cite your sources please use APA formatting. The paper should be a minimum of 3 pages (not including cover sheet, table of contents and reference page-if all provided). This assignment is due at the end of Week 4. Any submission past the due date will receive an automatic 15% deduction.
George is proposing that he start a new venture, which will sell books online. There are several factors that need to be analyzed when evaluating the viability of this new venture. What are the key factors that need to be analyzed? How can they be quantified? What is the relative importance of each factor? Required Resources (TR)
George is a student at university. He has a passion for books and wants to sell them online. George has a business background, so he knows how to run his own business and how to market it. He also has a website where people can buy his books online.
George’s product is called “Book 1”, which is made from paper pulp (the first step). Then there are two other steps – printing on paper and binding the book with glue (the second step), which makes it look like an actual book!
There are several factors that need to be analyzed when evaluating the viability of this new venture. One such factor is uniqueness, which can be evaluated by looking at how much time and money it will take for competitors in the market to come up with something similar. Another factor is profitability, which can be determined by looking at whether or not you will make enough money from your product or service. Finally, there are many other factors that should be considered when analyzing whether or not a proposed venture would succeed in this market segment:
The key factors that need to be analyzed include:
The TR is a measure of the amount of resources required to realize the project. It can be calculated as follows:
Before you begin to evaluate the feasibility of your new venture, it is important that you understand what the required resources (TR) are. The TR is the sum of all resources required to start and run your venture. This includes everything from cost of capital, equipment and manpower to cost of inventory and transportation.
The following table shows how TR breaks down:
The feasibility criteria approach is a useful tool to analyze George’s proposed new venture. It provides an organized way to think about the various factors that need to be considered when evaluating the viability of any business idea. This approach helps ensure that all potentially relevant information is gathered and analyzed correctly before making decisions about whether or not a new venture should move forward with its development phase.
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