Find an advertisement, cartoon, or image on the Internet that depends predominantly (if not entirely) on visual appeals to market a product or make a point. Avoid using videos or commercials. Consider the purpose, targeted audience(s), context, and effectiveness or ineffectiveness of the image.
In your introduction, identify the image, the purpose, and the targeted audience(s) of the image you are analyzing. Include either a copy of the image or a link to where the image can be found. Also, include a thesis statement at the end of the introduction that reflects the content of your essay.
In the body of the analysis, discuss the context (meaning) of the visual. Discuss the elements used in the visual to get the reader to think a certain way. You might discuss visual elements like shapes, colors, size, shadows, and positions to name a few. Also, discuss the effectiveness (or ineffectiveness) of these visual elements.
End with a brief conclusion that summarizes what you have learned from completing the analysis of the rhetorical situation.
The Internet is full of images, cartoons and advertisements that use visual appeals to sell products. If you can find an advertisement, cartoon or image that depends largely on visual appeal instead of text-based content then it may be helpful for your work – especially if you’re writing about advertising!
You’ll want to make sure that the image and caption are both large enough and placed in a similar location on your webpage. The image should be at least half of the browser window, and it should take up about two-thirds of that space. The caption should be below the image, which means you will need to scroll down if you want to read it.
The most important thing here is that this text be written in a different font than everything else on your page (and preferably one that doesn’t look like a ransom note).
You’ve found an advertisement, cartoon, or image on the Internet that depends predominantly (if not entirely) on visual appeals to market a product or make a point.
The image was created using animation techniques or images and words. The visual appeal is more prominent than the verbal content of the advertisement, cartoon, or image.
Well done! You’ve found a good example of an advertisement that depends predominantly on visual appeals. Now you can use this knowledge to improve your own work and make your life easier in the long run.
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