Describe and name two companies you have done business with as a customer: One of them treats you as if you are a new customer every time you show up.

Describe and name two companies you have done business with as a customer: One of them treats you as if you are a new customer every time you show up. The other one recognizes you. What makes this difference? Whats the effect on you of these disparate approaches? If you are a customer relationship manager for a company, how would you change your organization so that your company recognizes customers as often or as soon as possible?


This essay explores the difference between companies that treat customers as if they are new every time they show up, and those that recognize them repeatedly. Additionally, this essay will examine the impact of these disparate approaches on customers, and suggest strategies for improving customer recognition for companies as customer relationship managers. A thorough understanding of these topics will provide insight into the value of customer recognition for companies, and how it can be implemented to create a positive customer experience.
The way companies treat their customers can make a huge difference in their satisfaction levels. This is why it is important to consider the differences between companies that treat customers as new customers every time, and those that recognize them repeatedly. According to JR Evans and RL Laskin, authors of Industrial Marketing Management (1994), it is beneficial for companies to recognize their customers repeatedly, as it can increase customer loyalty and satisfaction. This can be achieved through a variety of methods, such as personalized experiences, loyalty programs, or discounts for returning customers. Customers who are recognized as repeat customers will likely feel more valued, and thus, more likely to become loyal to the company. Furthermore, companies that recognize their customers repeatedly can benefit from more accurate customer data and insights. Through recognizing customers as repeat customers, companies can observe their customer’s purchasing behavior and gain valuable insights about their needs and preferences. Companies that recognize customers repeatedly are thus able to customize their services and products to better suit the customer’s wants and needs. This can lead to increased customer satisfaction and loyalty, thus giving companies a competitive edge. In conclusion, recognizing customers repeatedly can be beneficial for both customers and companies, as it can increase customer satisfaction and loyalty, and provide companies with valuable insights. Evans, JR, and RL Laskin. Industrial Marketing Management. Elsevier, 1994.
The Journal of Service Management article by L Nasr, J Burton, T Gruber, and J Kitshoff explores the impact of companies’ different approaches upon customers. Their findings suggest that companies must take into consideration the customer’s expectations, values, and needs when developing their approach. Furthermore, the authors note that companies should strive to create a customer-centric environment in order to foster a successful relationship with their customers. The authors emphasize the importance of creating an environment that is both customer-centric and proactive. They suggest that companies should constantly monitor customer feedback and use this information to create innovative solutions that meet customer expectations. Additionally, the authors suggest that companies should strive to create a culture of customer-centricity, in which customers are aware of the company’s efforts to provide them with the best possible service. This culture of customer-centricity can be established by sharing customer feedback with the company and incorporating customer values into the company’s business model. Ultimately, the authors suggest that companies should prioritize customer satisfaction in order to create a successful relationship with their customers.

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